Digital Marketing Manager

We are seeking a skilled Digital Marketing Manager to join our team in Maharashtra. The ideal candidate will have a strong background in digital marketing, particularly in the OTT (Over-The-Top) space, and will be responsible for driving performance marketing strategies to enhance our subscription sales. This role requires a deep understanding of SaaS products and the ability to create effective marketing campaigns that resonate with our target audience. Key Responsibilities: - Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive subscription growth. - Analyze performance metrics to optimize marketing campaigns and improve ROI. - Collaborate with cross-functional teams to create engaging content and promotional materials. - Manage and oversee all digital marketing channels, including social media, email marketing, and paid advertising. - Stay updated on industry trends and competitor activities to identify new opportunities for growth. - Conduct market research to understand customer needs and preferences. Required Skills: - Proven experience in digital marketing, particularly in the OTT and SaaS sectors. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent communication and interpersonal skills. - Proficiency in performance marketing techniques and tools. - Ability to work collaboratively in a fast-paced environment. If you are passionate about digital marketing and have a track record of driving successful subscription sales, we would love to hear from you.