Product Marketing Lead

£14,000–£18,000 per year | Full-time | On-site, Bangalore

About Mechanon

Mechanon is a Dubai-based innovation company that builds and operates its own businesses, with teams across Bangalore, Dubai, and London. We are not an agency or outsourcing company.

Our current focus is The Engine, a pre-launch real-time intelligence platform for film and television production activity - think Bloomberg for the production industry.

The Mandate

Own The Engine's zero-to-one go-to-market and growth function.

Work directly with the founder and product/engineering teams to convert a pre-launch intelligence platform into a measurable acquisition, activation, and revenue engine.

This is an individual contributor role. You will set strategy and personally execute all marketing, acquisition, and operational deliverables directly as a standalone function.

We expect strong independent judgement, pace, transparent reporting, and commercial accountability.

This is not an advisory, management, or agency-management position.

What You Will Own

1. GTM Strategy and Acquisition

Take ownership of market selection rather than waiting for a predetermined playbook. Define and validate ideal customer profiles (ICPs), segments, positioning, channel hypotheses, and launch priorities.

Translate strategic priorities into a funded, measurable operating plan. Build and operate an acquisition plan across relevant organic, direct, paid, partnership, and industry channels.

Set explicit hypotheses, success thresholds, and review dates before committing resources.

Own experiment design, prioritisation, budgets, execution, and post-test decisions.

2. Search, GEO, AEO and AI-Driven Growth

Own advanced SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategy to ensure dominance across standard search and emerging AI discovery engines.

Work with engineering to distinguish valuable, differentiated data pages from thin content.

Identify programmatic SEO opportunities using production, company, people, and location data.

Implement AI-driven workflows, leveraging advanced LLMs such as Claude, across content generation, market research, and growth automation to scale output rapidly.

3. Funnel, Lifecycle and Commercial Metrics

Own signup, activation, conversion, and retention improvement alongside product.

Build comprehensive email marketing engines, automated nurture campaigns, and advanced lifecycle marketing automations to convert and retain active users.

Instrument funnels and report qualified demand, activation, customer acquisition cost (CAC) where measurable, conversion, retention, and revenue impact.

4. Product Marketing and Distribution

Develop differentiated positioning, messaging, launch assets, and industry narratives.

Use proprietary data for useful content, PR, partnerships, and trade-media opportunities.

Bring customer insight back to product and commercial decisions.

5. Leadership and Execution

Personally deliver high-priority experiments and unblock cross-functional work.

Communicate weekly priorities, results, risks, and next actions directly to the founder.

Non-Negotiable Capabilities

Typically 5 - 7+ years of relevant growth, SaaS, product, or digital marketing experience. Demonstrable results outweigh years alone.

Proof of personally owned acquisition, activation, conversion, or revenue outcomes, including baseline, timeframe, budget, and attribution.

Strong command of funnel analytics, experimentation, channel economics, search, and content distribution.

Ability to operate without a playbook, write clearly, make trade-offs, and execute end-to-end deliverables independently as a single-person function without relying on team delegation or external resources.

Comfortable being fully hands-on in a small pre-launch venture.

Especially Valuable

Zero-to-one SaaS launches

B2B subscriptions

Product-led growth (PLG)

Technical and programmatic SEO

Generative Engine Optimization (GEO)

Answer Engine Optimization (AEO)

Lifecycle marketing automation

Conversion rate optimisation (CRO)

Data-led content marketing

Media-industry exposure

Compensation and Location

Annual fixed gross salary: £14,000–£18,000, GBP-anchored and paid locally in INR equivalent.

Performance bonus subject to agreed targets and company policy.

Up to 0.25% venture-specific equity in The Engine.

• Full-time, on-site in Bangalore.

Start date: As soon as mutually agreed.

Exclusive Employment

This is an exclusive, full-time position.

During employment, we do not permit second jobs, moonlighting, freelancing, external consulting, agency or client work, or paid advisory engagements.

Existing professional engagements must be disclosed during recruitment, and prohibited commitments must be ended before joining. Relevant conflicts of interest must also be disclosed.

This policy is subject to applicable law and legally required exceptions. Passive investments and ordinary personal activities without professional services or conflicts are not prohibited.

Material concealment or breach may lead to disciplinary action, including termination, subject to applicable procedures.

Performance Expectations and Decision-Making

This appointment carries meaningful autonomy and high accountability in a fast-paced, live startup environment.

You must operate with urgency, diagnose commercial bottlenecks rapidly, deploy AI-powered tools and marketing automations efficiently, and execute high-impact experiments without waiting for detailed direction.

Success will be evaluated on immediate commercial impact, execution velocity, and continuous funnel optimisation for our live platform, including:

Active user growth

Conversion efficiency

Search and AI engine optimisation (AEO/GEO) visibility

Customer lifetime value (CLV)

We expect rigorous focus, high speed, and non-negotiable accountability for commercial outcomes.

How to Apply

Apply through Wellfound with your CV and one detailed growth case study.

Your case study must include:

Starting baseline

Your personal ownership and responsibilities

Budget and resources

Experiments conducted

Timeframe

Measurable results and commercial impact

What you changed when something did not work

We will probe attribution and evidence during interviews.

MECHANON