Performance Marketing Specialist – Meta Ads (D2C) (WFH)

About the job:Key Responsibilities:

1. Plan, set up, manage and optimize Meta (Facebook & Instagram) Ads campaigns for D2C products.

2. Monitor and analyse key performance metrics including CPM, CTR, CPC, CVR, CPA/CAC, ROAS, AOV, frequency, conversions, etc.

3. Identify performance issues and make data-driven decisions to improve campaign profitability.

4. Conduct detailed competitor research using Meta Ads Library and identify: Winning creatives, hooks, marketing angles, offers, ad formats, messaging/copy and landing-page/offer positioning.

5. Develop and test different audiences, creatives, hooks, copies, offers and marketing angles.

6. Analyse creative performance and identify which concepts have the potential to scale.

7. Work closely with the creative/content team to provide clear briefs and actionable feedback for new ad creatives.

8. Continuously research the D2C market and identify new creative trends, customer pain points, marketing angles and competitor strategies.

9. Maintain and analyse campaign performance data in Google Sheets/Excel and prepare regular performance reports.

10. Suggest and implement strategies for improving CAC/CPA, ROAS and overall campaign profitability.

11. Scale winning campaigns/ads while controlling performance deterioration.

12. Analyse campaign-level and ad-level data to understand why a campaign/creative is winning or losing, rather than simply reporting numbers.

13. Stay updated with the latest developments in Meta Ads, D2C and performance marketing.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,60,000 - 3,40,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Digital Marketing, E-commerce, Facebook Ads and Instagram AdsOther Requirements:1. Candidates with a minimum of 1 year of hands-on experience in performance marketing or Meta Ads are preferred.2. Candidates must have practical experience running Meta (Facebook & Instagram) Ads for D2C or e-commerce brands.3. Strong understanding of campaign performance metrics (CTR, CPC, CPM, CPA/CAC, ROAS, CVR, etc.), creative testing, competitor research, hooks, marketing angles and offers is preferred.About Company:Veltrix Commerce is an e-commerce company focused on building and scaling consumer products across gifting, viral soft toys, and lifestyle categories. We work on identifying high-demand products, creating strong offers, and growing them through digital platforms and short-form content. The company operates with a lean team and focuses on consistent execution, testing, and improvement. We are currently in the early stages of building and scaling our e-commerce operations and are looking for individuals who are interested in content creation, digital marketing, and hands-on learning in a fast-paced environment.

Responsibilities

Key Responsibilities:

1. Plan, set up, manage and optimize Meta (Facebook & Instagram) Ads campaigns for D2C products.

2. Monitor and analyse key performance metrics including CPM, CTR, CPC, CVR, CPA/CAC, ROAS, AOV, frequency, conversions, etc.

3. Identify performance issues and make data-driven decisions to improve campaign profitability.

4. Conduct detailed competitor research using Meta Ads Library and identify: Winning creatives, hooks, marketing angles, offers, ad formats, messaging/copy and landing-page/offer positioning.

5. Develop and test different audiences, creatives, hooks, copies, offers and marketing angles.

6. Analyse creative performance and identify which concepts have the potential to scale.

7. Work closely with the creative/content team to provide clear briefs and actionable feedback for new ad creatives.

8. Continuously research the D2C market and identify new creative trends, customer pain points, marketing angles and competitor strategies.

9. Maintain and analyse campaign performance data in Google Sheets/Excel and prepare regular performance reports.

10. Suggest and implement strategies for improving CAC/CPA, ROAS and overall campaign profitability.

11. Scale winning campaigns/ads while controlling performance deterioration.

12. Analyse campaign-level and ad-level data to understand why a campaign/creative is winning or losing, rather than simply reporting numbers.

13. Stay updated with the latest developments in Meta Ads, D2C and performance marketing.