Digital Marketing Specialist

Digital Marketing Specailist– Google & Meta Ads Key Responsibilities : Manage and optimize Google Ads and Meta Ads campaigns. Generate high-quality leads and customer calls at an efficient cost. Handle keyword research, search terms, negative keywords, bidding, audiences and ad copy. Monitor CPL, qualified leads, conversion rate, sales, revenue, GP and ROAS . Identify and reduce wasted ad spend and improve campaign performance. Create and test new campaigns, ads, audiences and creatives. Manage remarketing and retargeting campaigns. Monitor competitors and identify new digital marketing opportunities. Coordinate with the sales team to improve lead quality and conversion. Track campaign performance and prepare weekly/monthly reports. Work with the creative team on ad banners, videos and promotional content. Requirements : 2–5 years of hands-on experience in Google Ads and Meta Ads . Strong knowledge of Google Search Ads, Meta Lead Ads, remarketing and conversion tracking . Experience in lead generation and performance marketing. Strong analytical and problem-solving skills. Ability to manage campaigns independently and work with budgets. Experience with Google Analytics, Google Tag Manager and Looker Studio is an advantage. Experience with call-based lead generation, e-commerce or automotive/auto-parts businesses will be preferred.