Performance Marketing and Digital Marketing Executive

About the RoleWe are looking for a highly performance-driven and growth-focused marketer to lead our digital acquisition and paid marketing initiatives across Meta, Google, and D2C channels.This is a hands-on role for someone who can independently manage performance marketing, build creative strategies for ads, scale campaigns profitably, optimize ROAS, and drive measurable business growth for a fast-growing D2C wellness and lifestyle brand.The ideal candidate should understand D2C consumer psychology, ad creatives, content hooks, funnels, and data-driven campaign optimization.Core Objectives of the Role* Scale online sales profitably through performance marketing* Improve ROAS while reducing CAC* Build high-converting creative strategies for ads* Increase customer acquisition and conversion rates* Test creatives, hooks, offers, and audience segments regularly* Improve retention and remarketing performance* Build scalable growth systems for the brand* Drive measurable revenue growth through paid channels* Support overall D2C brand growth and profitabilityKey Responsibilities* Independently manage Meta Ads (Facebook & Instagram)* Manage Google Ads campaigns (Search, Shopping, Display, YouTube)* Plan, launch, optimize, and scale paid campaigns* Develop creative strategies for performance ads* Suggest ad hooks, angles, scripts, thumbnails, and concepts* Coordinate with designers, editors, and content teams* Analyze winning creatives and performance trends* Monitor ROAS, CTR, CPC, CPM, CAC, CVR, and other key metrics* Build audience targeting, retargeting, and scaling strategies* Improve conversion funnels and customer journeys* Conduct competitor and market research* Work closely with founders on growth initiatives* Generate actionable reports and performance insights* Use tools like Canva, ChatGPT, Google Analytics, Shopify, and Ads ManagerRequired Experience & Skills* Minimum 3 years of hands-on performance marketing experience* Strong expertise in Meta Ads Manager* Working knowledge of Google Ads* Experience with D2C/eCommerce brands preferred* Strong understanding of ROAS, CAC, LTV, CTR, CVR, CPC, CPM* Strong understanding of creative strategy and ad psychology* Ability to identify winning ad angles and hooks* Familiarity with Canva or creative editing tools* Strong analytical and execution skills* Ability to work independently in a startup environmentCompensation & Benefits* Annual CTC: Up to ₹6,00,000* Attractive ESOP opportunities* Performance-based incentives and bonuses* Direct exposure to scaling a fast-growing D2C brand* High ownership role with founder-level collaboration* Fast-paced startup learning environmentIdeal Candidate Traits* Data-driven and performance-focused* Strong ownership mindset* Creative + analytical thinker* Fast executor and problem solver* Deep interest in consumer psychology and ad performance* Comfortable working in startup environments