Associate Marketing Director

Company Description

Cox & Kings is a 260+ year-old legacy travel brand known for its unmatched expertise, deep destination knowledge, and customer-first holiday experiences. The company blends innovation with tradition to design seamless, immersive, and memorable journeys for travelers. From domestic getaways to curated European vacations, Cox & Kings offers a wide range of travel solutions tailored to diverse preferences. The organization is committed to making every holiday exceptional by leveraging its long-standing experience and industry insights. Team members join a brand that values quality, creativity, and meaningful travel experiences.

Role Description

The Marketing Director is a full-time, on-site role based in New Delhi, responsible for leading the overall marketing strategy for Cox & Kings. This role oversees the planning and execution of integrated marketing campaigns, brand positioning, and promotional activities across channels. Day-to-day responsibilities include developing market plans, analyzing market trends, coordinating with sales teams, and managing budgets to drive brand growth and customer acquisition. The Marketing Director will guide the marketing team, work closely with senior leadership to align marketing initiatives with business goals, and ensure consistent brand messaging in all customer-facing communications. The role also involves monitoring campaign performance, optimizing strategies based on data, and identifying new opportunities for market expansion.

1.Marketing, Growth & Commercial Strategy

Develop and own the overall marketing and growth strategy aligned with business objectives.Identify new customer segments, markets, products and channels to drive growth.Build and optimise the customer funnel across awareness, acquisition, conversion, retention and advocacy.Own marketing budgets, priorities and growth targets, with a strong focus on measurable commercial outcomes.Partner with leadership, sales, product and business teams to translate business objectives into growth initiatives.2.Brand, Contact & Customer Engagement

Strengthen and evolve the Cox & Kings brand while leveraging its legacy and market credibility.Define brand positioning, messaging and integrated communication strategy across channels.Lead content, social media, PR and brand campaigns that strengthen visibility and customer engagement.Build compelling storytelling around destinations, experiences and the Cox & Kings proposition.Ensure consistency of brand experience across all customer touchpoints.3.Digital, Performance Marketing & Customer Acquisition

Lead digital and performance marketing across paid search, social, display, affiliates and emerging channels.Drive customer acquisition, bookings and revenue while optimising CAC, ROAS and marketing efficiency.Own the digital growth roadmap, including website, landing pages, CRO and customer journey optimisation.Establish a culture of testing, experimentation and continuous performance improvement.Leverage technology, data and emerging platforms to identify new growth opportunities.4.CRM, Partnerships and Customer Lifecycle

Build and drive CRM, lifecycle marketing and retention strategies to increase repeat bookings and customer lifetime value.Develop customer segmentation, personalised communication and marketing automation.Identify and build strategic partnerships with brands, platforms, corporates, financial institutions and travel ecosystem players.Create co-marketing initiatives that drive brand visibility, customer acquisition and commercial opportunities.5.Analytics, Team & Agency Leadership

Establish marketing KPIs, dashboards and performance measurement frameworks.Use customer and market insights to drive investment and strategic decisions.Track key metrics including CAC, ROAS, conversion, revenue contribution, retention and marketing ROI.Build, mentor and lead a high-performing marketing and growth team.Manage agencies, consultants and technology partners while fostering a culture of accountability, innovation and continuous improvement.

Qualifications

1218+ years of experience in marketing, growth, digital marketing, consumer businesses or related functions.

Experience leading marketing and growth at a senior leadership level.

Experience in travel, hospitality, e-commerce, consumer internet, lifestyle or other high-growth consumer businesses preferred.

Proven experience managing significant marketing budgets and external agencies.

Experience building and scaling marketing teams and functions. .