Director, Marketing & Communications

We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them )

What You Will Do:

Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics

Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole

Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.

Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action

Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns

Track the effectiveness of marketing campaigns, gain insight, and assess against goals

Analyse metrics and optimise email and advertising campaigns

Collaborate with key volunteers nationally to align and implement a communications strategy and messaging

Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels

Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)

What You Need

Outstanding written and verbal communication, strong copywriting and content creation skills

Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present

Strong project management skills with the ability to supervise multiple projects

Proven track record of developing and executing creative communications plans

5+ years of experience in the communications role

Availability during weekends.

What Is Nice To Have

Bachelors/Master’s degree in marketing, journalism, business, or related field

Ability to communicate in Tamil, English and Hindi

Prior experience of working or volunteering with NGOs

Good network in the traditional media and digital/social media influencers

Other Information:

Designation: Manager to Director based on candidate’s profile

Reporting to: Executive Director

Scope: Full time

Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile

Expected Joining Date: Immediate