B2B Sales Manager (Gold & Diamond Jewellery)

Job Description:

Job description

Position: B2B Sales Manager Gold & Diamond Jewellery

Industry: Gold & Diamond Jewellery Manufacturing (B2B)

Department: Sales & Business Development

Location: Kolkata (Extensive National Travel Required)

Employment Type: Full-Time

Role Overview The B2B Sales Manager will be responsible for driving revenue growth by expanding the companys wholesale network across India. The role focuses on strategic business development, key account management, dealer network expansion, and consistent order generation for gold and diamond jewellery collections.

The ideal candidate will have strong industry connections, a deep understanding of jewellery market dynamics, and the ability to lead client relationships at scale.

Key Responsibilities

1.

Business

Development & Market Expansion

Identify, onboard, and develop new retail jewellers, distributors, and jewellery chains

Build and expand a strong B2B dealer/distribution network across regional and national markets

Drive consistent revenue growth through new market penetration and territory expansion

Develop and execute strategic sales plans to achieve business targets

2.

Key Account

Management

Manage and grow relationships with key jewellery retailers and high-value clients

Ensure repeat business through strong engagement and service

Understand client requirements, buying patterns, and regional preferences

Act as a single point of contact for major accounts

3. Sales & Revenue Generation

Present and promote gold and diamond jewellery collections to B2B clients

Negotiate pricing, margins, and commercial terms to maximize profitability

Drive order generation and ensure achievement of monthly/quarterly sales targets

Coordinate with internal teams for smooth execution from order to dispatch

4. Order & Operations Coordination

Work closely with production, merchandising, and dispatch teams

Ensure timely delivery and quality compliance of orders

Monitor order lifecycle: enquiry confirmation production dispatch payment

Ensure smooth payment collections and reduce outstanding cycles

5.

Market

Intelligence & Strategy

Track market trends, customer demand, and design movements in jewellery

Analyze competitor activities and pricing strategies

Share actionable insights with design and production teams

Identify opportunities for new product development

6. Exhibitions & Industry Networking

Represent the company at trade shows, exhibitions, and dealer meets

Generate qualified leads and convert them into long-term business relationships

Strengthen brand presence in the jewellery B2B ecosystem

7.

Sales

Reporting & CRM

Maintain accurate client database and CRM records

Prepare and present sales reports, forecasts, and pipeline updates

Track performance against targets and identify improvement areas

Key Performance Indicators (KPIs)

Monthly & quarterly B2B sales revenue

New client acquisition (retailers / dealers onboarded)

Order volume & repeat business ratio

Client retention & relationship strength

Payment collection efficiency (DSO control)

Geographical market expansion

Required Qualifications

Education

Graduate / Post Graduate in any discipline

MBA in Sales / Marketing preferred

Experience

10 years of experience in B2B sales

Mandatory experience in:

Gold Jewellery Manufacturing

Diamond Jewellery

Jewellery Wholesale / Retail Chains

Key Skills & Competencies

Strong B2B sales & negotiation expertise

Deep knowledge of gold & diamond jewellery products and market trends

Excellent relationship management & networking skills

Proven ability to build dealer/distribution networks

Strong commercial acumen & target orientation

Ability to travel extensively and manage multiple territories

Proficiency in CRM tools and sales reporting .