Performance Marketing & Engagement Associate

ROLE OVERVIEWWe are looking for a driven Performance Marketing & Engagement Associate to join our fast-growing Product & Growth team. This is a fantastic entry-level opportunity for someone passionate about user engagement, data-driven marketing, and creating measurable business impact. You will work on improving core growth KPIs — Activation, Engagement, Conversion, and Acquisition — through performance marketing channels and engagement platforms like WebEngage.KEY RESPONSIBILITIES▸ Plan, create, and execute campaigns and user journeys using engagement tools (WebEngage or similar).▸ Support performance marketing initiatives to drive user acquisition and retention.▸ Collaborate with product and growth teams to design strategies improving Activation, Engagement, Conversion & Acquisition metrics.▸ Monitor campaign performance, analyze results, and share actionable insights with the team.▸ Continuously test and optimize campaigns, creatives, and messaging to maximize ROI.▸ Stay updated with the latest performance marketing and engagement trends and tools.REQUIREMENTS▸ 0–1 year of experience in performance marketing, CRM, or engagement platforms (internship experience counts).▸ Basic understanding of digital marketing channels — paid ads, email, push notifications, in-app messaging, etc.▸ Analytical mindset with the ability to read data, identify patterns, and suggest improvements.▸ Strong communication and problem-solving skills with eagerness to learn in a fast-paced startup.▸ Prior exposure to WebEngage, MoEngage, CleverTap, or similar tools is a plus (not mandatory).USE OF AI POLICY▸ Use AI tools (ChatGPT, Claude, etc.) to accelerate daily work — from drafting copy and campaign briefs to generating creative variants quickly. Apply AI in campaign planning for audience insights, journey design, and A/B test ideas. Use it further for report summaries, UTM generation, and automating repetitive tasks — enabling more focus on strategy and optimization.WHY JOIN US?▸ Work on real growth problems and directly impact core business KPIs and millions of users.▸ Learn end-to-end performance marketing and engagement strategies from the ground up.▸ Be part of a high-energy, mission-driven team with strong career growth potential.▸ Get hands-on exposure to cutting-edge marketing and engagement tools