Performance Marketing Manager

Responsibilities:Plan, launch, and optimize campaigns across Meta and Google platforms.Manage budgets and daily campaign performance.Scale profitable campaigns while maintaining efficiency targets.Build acquisition and retargeting audiences.Create lookalike audiences.Develop testing frameworks for campaign scaling.Work closely with designers and content teams.Recommend creative improvements based on campaign data.Drive testing of creatives and messaging.Maintain campaign dashboards.Analyze campaign performance.Present recommendations and insights to leadership.Ensure accurate tracking implementation.Monitor attribution and conversion reporting.Performance Optimization (Improve):● ROAS● CAC● CPA● Conversion Rate● Customer Acquisition VolumeRequirements:Minimum 1 year of hands-on experience with Meta Ads & Google AdsStrong understanding of performance marketing & campaign optimizationAbility to work closely with designers and the content teamExperience with E-commerce & D2C brands is preferredData-driven mindset with a focus on leads, sales & ROAS