SEO & Generative Engine Optimization (GEO) Executive (WFH)

About the job:Key responsibilities:

A. On-page & technical SEO

1. Perform keyword research, intent mapping, and structural content optimization to rank for competitive primary and long-tail queries.

2. Optimize meta tags, headers, URL structures, internal linking, and schema markup (JSON-LD) to improve crawling and indexing efficiency.

3. Conduct technical site audits using tools like Google Search Console, Screaming Frog, and Ahrefs to resolve Core Web Vitals, crawl errors, and page speed bottlenecks.

B. Off-page SEO & authority building

1. Plan and execute link-building, guest posting, and digital PR campaigns to increase domain authority and referral traffic.

2. Monitor backlink profiles, conduct competitor link analysis, and clean up toxic backlinks using SEMrush or Majestic.

3. Leverage brand mentions and entity-based outreach to establish digital footprint trust.

C. Generative engine optimization (GEO/AI search)

1. Optimize web assets for AI response engines (ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews) by restructuring content into entity-rich, authoritative reference structures.

2. Track brand citation coverage, sentiment, and share of voice in generative search answers using GEO tools (e.g., Profound, Otterly, or Writesonic GEO).

3. Produce direct-answer content formats including structured Q&A, lists, tables, and concise summaries tailored to AI crawler parsing.

D. AI tools, email marketing & content creation

1. AI email marketing: Implement AI tools (e.g., Google Workspace AI / Gemini for Workspace, Jasper, Mailchimp AI) to generate optimized email subject lines, sequence copy, and audience segmentation.

2. AI video creation & visuals: Utilize text-to-video and AI editing tools (e.g., HeyGen, Synthesia, Midjourney, Canva Magic Studio, Runway) to create short-form promotional videos, tutorials, and social media assets.

3. Content scaling: Utilize AI content platforms (e.g., ChatGPT Plus, Claude, Writesonic) while applying human editorial control to ensure factual accuracy and brand voice alignment.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,10,000 - 2,60,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Google Analytics, WordPress, Search Engine Optimization (SEO), Email Marketing, Shopify, Generative AI Tools, Google Search Console, AI Video Generation and AI Image GenerationOther Requirements:1. Certification in digital marketing, Google Analytics, or AI SEO/GEO.2. Familiarity with prompt engineering and workflow automation tools (Zapier, Make.com).3. Background in data analysis or SQL/Python for programmatic SEO.About Company:Over the years, Xoom Digital has helped multiple businesses reach their revenue and branding goals. We believe that if we are not learning and aggressively evolving, we are not delivering full value to clients.

That's why we are constantly thinking all about -what's next- in order to accelerate the growth of our client's business. We are proud to have aligned with wonderful organizations to help grow their brands and their business.

Responsibilities

Key responsibilities:

A. On-page & technical SEO

1. Perform keyword research, intent mapping, and structural content optimization to rank for competitive primary and long-tail queries.

2. Optimize meta tags, headers, URL structures, internal linking, and schema markup (JSON-LD) to improve crawling and indexing efficiency.

3. Conduct technical site audits using tools like Google Search Console, Screaming Frog, and Ahrefs to resolve Core Web Vitals, crawl errors, and page speed bottlenecks.

B. Off-page SEO & authority building

1. Plan and execute link-building, guest posting, and digital PR campaigns to increase domain authority and referral traffic.

2. Monitor backlink profiles, conduct competitor link analysis, and clean up toxic backlinks using SEMrush or Majestic.

3. Leverage brand mentions and entity-based outreach to establish digital footprint trust.

C. Generative engine optimization (GEO/AI search)

1. Optimize web assets for AI response engines (ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews) by restructuring content into entity-rich, authoritative reference structures.

2. Track brand citation coverage, sentiment, and share of voice in generative search answers using GEO tools (e.g., Profound, Otterly, or Writesonic GEO).

3. Produce direct-answer content formats including structured Q&A, lists, tables, and concise summaries tailored to AI crawler parsing.

D. AI tools, email marketing & content creation

1. AI email marketing: Implement AI tools (e.g., Google Workspace AI / Gemini for Workspace, Jasper, Mailchimp AI) to generate optimized email subject lines, sequence copy, and audience segmentation.

2. AI video creation & visuals: Utilize text-to-video and AI editing tools (e.g., HeyGen, Synthesia, Midjourney, Canva Magic Studio, Runway) to create short-form promotional videos, tutorials, and social media assets.

3. Content scaling: Utilize AI content platforms (e.g., ChatGPT Plus, Claude, Writesonic) while applying human editorial control to ensure factual accuracy and brand voice alignment.