Social Media Marketer

Responsibilities

Perform research on current benchmark trends and audience preferences

Design and implement social media strategy to align with business goals

Collaborate and Build PR relationships and Social Campaigns

Set specific objectives and report on ROI

Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

Monitor social traffic metrics and conversions

Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

Suggest and implement new features to develop brand awareness, like promotions and competitions

Stay up-to-date with current technologies and trends in social media, design tools and applications

Manage Social Media Advertising - Spend and Execution

Be responsible for Online Reputation Management

Product Management skills are a plus

Manage and Mentor your Interns and Juniors

Requirements

Proven work experience as a Social Media and PR Specialist

Hands on experience in content management

Excellent copywriting skills

Ability to deliver creative content (text, image and video)

Solid knowledge of SEO, keyword research and Google Analytics

Excellent Knowledge on Social Media Ad metrics, Budgeting and Reach

Knowledge of online marketing channels

Familiarity with web design

Excellent communication skills

Analytical and multitasking skills

Create Fortnightly or Weekly Reports

BSc degree in Marketing or relevant field