Digital Marketing Manager

Key Responsibilities Plan and execute B2C & Performance Marketing campaigns across Meta, Google and other digital platforms. Drive quality lead generation and customer acquisition . Monitor and optimise CPL, CAC, ROAS, ROI and conversion rates . Manage campaign budgets and improve overall marketing performance. Coordinate with the sales team to improve lead quality and conversions. Manage social media, content and brand communication. Coordinate with creative teams for ad creatives, landing pages and marketing campaigns . Analyse campaign performance and prepare regular reports. Track market trends and identify new opportunities for brand and business growth .