Lead Generation Manager

Key Responsibilities:

• Own and lead the end-to-end lead generation function including inbound and outbound lead generation strategy, campaign execution, lead qualification frameworks, and pipeline contribution targets across all channels- Design and implement multi-channel lead generation programs spanning digital advertising, SEO/SEM, email marketing, social media outreach, content syndication, webinars, events, and cold outreach campaigns- Develop and manage outbound prospecting programs including cold email sequences, LinkedIn outreach campaigns, teleprospecting initiatives, and account-based marketing plays targeting defined ideal customer profiles- Collaborate with marketing, sales, and product teams to develop compelling lead generation content, landing pages, lead magnets, and conversion-optimized campaign assets- Build and optimize lead scoring models, lead qualification criteria, and MQL to SQL handoff processes to improve lead quality, pipeline conversion rates, and sales team productivity- Manage and optimize the lead generation technology stack including CRM, marketing automation, lead enrichment tools, intent data platforms, and sales engagement platforms- Monitor and analyze lead generation performance metrics including lead volume, lead quality scores, cost per lead, MQL to SQL conversion rates, and pipeline contribution and report insights to senior leadership- Oversee database management including prospect list building, data enrichment, data hygiene, and segmentation to ensure accurate and actionable lead data across all campaigns- Design and execute account-based marketing programs targeting high-value accounts in collaboration with sales leadership and product marketing teams- Lead, mentor, and develop a team of lead generation specialists and SDRs, setting clear performance targets and driving team productivity and skill development- Stay updated with latest demand generation trends, lead generation tools, and B2B marketing best practices to continuously improve lead generation program performance