Freelance Performance Marketing Specialist

Contractual | Remote | Project-Based

Business Unit: Meta2Scale – A Meta2 Labs Company

About Meta2Scale

Meta2Scale is the Performance Marketing and Organic Growth division of Meta2 Labs, helping startups, SMBs, and enterprise businesses accelerate customer acquisition through measurable digital marketing.

We specialize in Performance Marketing, SEO, Search Engine Marketing (SEM), Marketplace Growth, Conversion Rate Optimization (CRO), and Growth Strategy. Our focus is simple: build scalable acquisition engines that generate qualified leads, increase revenue, and maximize marketing ROI.

As part of Meta2 Labs, Meta2Scale combines marketing expertise, data, technology, and AI-driven insights to deliver measurable business growth for clients across B2B and B2C industries.

Position Summary

Meta2Scale is looking for an experienced Freelance Performance Marketing Specialist to execute, manage, optimize, and scale paid advertising campaigns for a diverse portfolio of clients.

This is a hands-on execution role. You will be responsible for creating campaigns, managing budgets, optimizing performance, analyzing data, and continuously improving campaign outcomes across multiple advertising channels.

The ideal candidate has proven experience managing successful paid campaigns for both B2B and B2C clients and is comfortable working independently in a fast-paced agency environment.

Key Responsibilities

Campaign Planning & Execution

Plan, create, launch, and manage paid advertising campaigns aligned with client objectives.

Build campaign structures, audience segments, keyword strategies, bidding strategies, and budget allocations.

Execute campaigns for lead generation, eCommerce, marketplace growth, app promotion, and brand awareness.

Campaign Management

Manage and optimize campaigns across:

Search Advertising

Display Advertising

Social Media Advertising

Video Advertising

Shopping Campaigns

Marketplace Advertising (including Amazon Ads)

Professional Network Advertising

Remarketing & Retargeting Campaigns

Campaign Optimization

Monitor campaign performance on a daily basis.

Optimize campaigns to improve ROI and overall marketing performance.

Perform keyword optimization, audience refinement, bid adjustments, budget optimization, and creative testing.

Identify opportunities to reduce acquisition costs while improving lead quality and conversions.

Execute structured A/B testing across creatives, audiences, bidding strategies, and landing pages.

Performance Analysis

Track campaign performance using relevant analytics and reporting tools.

Identify trends, issues, and optimization opportunities.

Prepare weekly and monthly performance reports with actionable recommendations.

Ensure campaigns are accurately tracked and attributed.

Collaboration

Work closely with designers, content creators, developers, SEO specialists, and account managers to improve campaign performance.

Provide recommendations for landing page improvements and conversion optimization.

Support multiple client accounts simultaneously while maintaining delivery quality and timelines.

Required Qualifications

Minimum 3 years of hands-on experience managing paid advertising campaigns.

Demonstrated success managing campaigns for both B2B and B2C businesses.

Experience managing multiple client accounts simultaneously.

Strong understanding of customer acquisition, digital marketing funnels, and paid media optimization.

Excellent analytical and problem-solving skills.

Ability to interpret campaign data and make optimization decisions independently.

Strong communication and time-management skills.

Ability to work independently with minimal supervision.

Preferred Experience

Candidates with experience in the following will be preferred:

International campaigns (US, UK, Europe, GCC, APAC)

SaaS and Technology

eCommerce and D2C brands

Healthcare, Education, Real Estate, Financial Services, or Professional Services

Marketplace advertising, including Amazon Ads

Conversion Rate Optimization (CRO)

Multi-channel customer acquisition campaigns

Key Performance Indicators (KPIs)

Success in this role will be measured by:

Return on Ad Spend (ROAS)

Customer Acquisition Cost (CAC)

Cost per Lead (CPL)

Cost per Acquisition (CPA)

Conversion Rate

Qualified Lead Generation

Revenue Contribution

Campaign Scalability

Budget Efficiency

Client Satisfaction

Application Requirements

To be considered for this role, please submit the following:

Portfolio

Share three recent paid advertising projects that best represent your work.

For each project, include:

Industry

Business objective

Campaign type

Your role

Campaign duration

Approximate budget managed

Results achieved

Pricing

Please share your commercial proposal, including:

Project-based pricing

Monthly retainer (if applicable)

Scope of services included

Deliverables included

Reporting frequency

Estimated turnaround timelines

Case Studies

Provide examples demonstrating measurable outcomes, such as:

Increase in revenue

Improvement in ROAS

Reduction in CPA or CAC

Growth in qualified leads

Conversion rate improvements

Overall business impact

Additional Information

Please also include:

Industries you have worked with

Countries/regions you have managed campaigns for

Typical monthly advertising budgets you have managed

Availability to start

Weekly availability (hours)

What We're Looking For

We are looking for professionals who:

Take ownership of campaign performance.

Are highly organized and detail-oriented.

Base decisions on data rather than assumptions.

Continuously test, learn, and optimize.

Deliver measurable business outcomes.

Communicate proactively and work collaboratively.

Engagement Details

Freelance / Contractual Engagement

Remote

Project-based assignments with the opportunity for long-term collaboration

Flexible working hours

Work with clients across multiple industries and global markets

If you have a proven track record of building and optimizing high-performing paid advertising campaigns that generate measurable business results, we'd love to hear from you.