Marketing Automation Intern (Leads, Email, WhatsApp & SMS)

Marketing Automation Intern (Leads, Email, WhatsApp & SMS)

*Location: Remote (India) · *Type: Full-time Internship (3–6 months)

Start: ASAP

About the role

We’re looking for a hands-on intern to help us build and run our lead-to-first-contact engine—connecting Facebook Lead Ads to WhatsApp (WATI), email, and SMS. You’ll design journeys, build templates, and keep the pipes healthy so every lead gets the right message, fast.

What you’ll do

Lead capture & routing

Connect Facebook Lead Ads Instant Forms to WATI, email ESP, and SMS.

Normalize/validate contact data (E.164 phone, deliverable email), tag by UTM/campaign.

Messaging automation

Set up WhatsApp template sends via WATI (instant + follow-ups).

Configure welcome and drip emails (ESP of choice) and SMS sequences.

Implement consent-based branching (WhatsApp/email/SMS only if opted in).

Templates & content

Write and iterate WhatsApp, email, and SMS templates; maintain a reusable library.

A/B test subject lines, copy, CTAs, send times.

Ops & compliance

Manage WhatsApp template approvals in WATI; respect the 24-hour session rule.

Help with SMS DLT sender IDs/templates (India) and basic email compliance (CAN-SPAM-style norms).

Maintain suppression lists and opt-out flows.

Analytics

Build lightweight dashboards (Sheets/Data Studio/Looker Studio).

Track time-to-first-contact, delivery rates, CTR, reply rate, and lead-to-MQL conversion.

Documentation

Create playbooks, checklists, and “how it works” diagrams for every flow.

Must-have skills

Comfort with no-code automations (Zapier/Make/Pabbly) and Facebook Lead Ads.

Basic experience with WATI (or any WhatsApp Business API tool).

Familiarity with an email ESP (e.g., Mailchimp, Mailgun, SendGrid) and an SMS gateway (e.g., Twilio, Gupshup, MSG91).

Template building & light HTML for emails (headings, buttons, links, inline CSS).

Data hygiene: E.164 phone formatting, deduping, UTM tagging, CSV/Google Sheets basics.

Strong written communication and attention to detail.

Nice to have

HubSpot/Zoho/CRM basics; GA4 / Looker Studio; Segment.

Basic regex for validation; webhook literacy; JSON payload mapping.

Copywriting chops (clear, concise, on-brand).

Success metrics (first 90 days)

≤ 5 minutes median time-to-first-contact from lead creation.

WhatsApp template approval for at least 3 core journeys (welcome, nudge, re-engage).

Email deliverability > 95%, bounce < 2%; WhatsApp and SMS delivery > 90%.

+15–25% lift in first response rate vs. baseline through A/B testing.

Clean reporting for lead source → first contact → meeting/demo booked.

Example projects you’ll ship

End-to-end FB Lead Ads → WATI → ESP → SMS flow with consent paths.

A reusable template kit (WhatsApp + email + SMS) for 3 funnels (demo, download, webinar).

A “single source of truth” Leads sheet/dashboard with weekly insights.

Perks

Ownership of real funnels used daily.

Mentorship from marketing & growth leaders.

Stipend and a strong recommendation on successful completion.

One paragraph on a no-code stack you’d use for “FB Lead → WhatsApp (WATI) → Email → SMS”

(Optional) A sample welcome WhatsApp + email template you’ve written

Screening task (30–45 min)

Draft a simple flow diagram for FB Lead Ads → WATI → ESP → SMS with consent branching.

Provide 2 WhatsApp templates (welcome + 2-day nudge) and 1 email welcome.

Share how you’d measure time-to-first-contact and reply rate using Sheets/Looker Studio.