SEO and Lead Generation Specialist (Chennai)

Job Type: Work-from-Office (Chennai)

Experience: 3 - 5 years

Role Overview

Zak Apps is looking for a results-driven Digital Marketer to execute end-to-end digital strategies, with a core focus of driving customer acquisition, optimizing SEO/GEO, and building a consistent pipeline of high-quality leads for our SaaS products.

Key Responsibilities

• Lead Generation: Generate qualified SaaS leads via digital campaigns, content, and partnerships.
• Campaign Management: Execute multi-channel campaigns (SEO/GEO, email, content, and social media) aligned with business goals.
• Pipeline & CRM: Manage prospect interactions, track sales activities, and optimize the conversion pipeline using CRM tools.
• Market Intelligence: Conduct market research and competitor analysis to refine unique selling propositions (USPs) and identify growth opportunities.
• Analytics & Reporting: Track KPIs (traffic, conversion rates, CTR, email open rates, engagement) and deliver data-driven optimization strategies.
• Cross-Functional Collaboration: Partner with product development and sales teams to align growth strategies.

Qualifications & Skills

• Education: Bachelors or Masters in Marketing, Communications, Business, or a related field.
• Experience: 35 years in digital marketing, ideally within B2B software or SaaS products.
• Core Competencies: Proven track record in SEO, GEO, email marketing, content strategy, and social media management.
• Tools: Proficiency in Google Analytics, Google Search Console, SEMrush, Hootsuite, Mailchimp, and CRM systems.
• Key Traits: Strong project management, analytical problem-solving, creative writing, and excellent communication skills.

About Zak Apps Founded in 2014, Zak Apps is a rapid-growing IT services and product company with 175+ associates across Chennai, London, and Dubai. We specialize in digital, technology, and consulting solutions for the retail, media, and advertising sectors.

Company Links

• Website: www. Zakapps. Com .