Sales Development Representative - Fresher

About the job:We are looking for a proactive and target-oriented Sales Development Representative (SDR) to help Eastward expand its presence across HORECA, retail, distributors, modern trade, and corporate channels. The SDR will be responsible for identifying potential customers, initiating conversations, qualifying leads, and generating sales opportunities for the business.

Key Responsibilities:

1. Identify and research potential distributors, retailers, caf s, restaurants, bars, hotels, and corporate clients.

2. Generate leads through cold calling, WhatsApp, email, LinkedIn, and field research.

3. Contact prospective customers and introduce Eastward's product portfolio.

4. Understand customer requirements and qualify leads based on business potential.

5. Schedule meetings and product presentations for the sales team.

6. Maintain an updated database of leads, prospects, and customer interactions.

7. Follow up consistently with prospective customers.

8. Coordinate with the field sales team for meetings, sampling, and onboarding.

9. Track lead status from initial contact through conversion.

10. Achieve monthly lead-generation and meeting targets.

11. Collect market feedback regarding competitors, pricing, demand, and customer preferences.

12. Maintain accurate daily and weekly sales reports.

Additional incentives can be structured around:

1. Qualified leads

2. Meetings

3. New account onboarding

4. Sales/revenue generatedWho can apply:Only those candidates can apply who:Salary:₹ 3,00,000 - 5,00,000 /yearExperience:No experience requiredDeadline:[hidden]:59:59Skills required:Negotiation, MS-PowerPoint, Cold Calling, MS-Excel, Client Relationship Management (CRM), Lead Generation, B2B Sales, Market research and Effective CommunicationOther Requirements:1. Graduate or equivalent qualification.2. 0–2 years of experience in sales, business development, telecalling, or FMCG/F&B sales is preferred.3. Strong communication and negotiation skills.4. Comfortable making cold calls and approaching new customers.5. Good knowledge of the Delhi NCR market is an advantage.6. Ability to work with sales targets.7. Basic knowledge of Excel, Google Sheets, and CRM tools.8. Willingness to travel locally when required.About Company:Eastward is a modern, Indian-inspired beverage brand bringing bold, familiar Indian flavors into a refreshing, contemporary format. It is a zero-sugar, low-calorie sparkling drink that can be enjoyed straight from the can or used as a versatile cocktail and mocktail mixer. Distinctly Indian tastes meet a modern, social format, from the nostalgic punch of Jamun Black Salt and Chuski to the tangy kick of Imli Cola and Aam Panna.

Responsibilities

We are looking for a proactive and target-oriented Sales Development Representative (SDR) to help Eastward expand its presence across HORECA, retail, distributors, modern trade, and corporate channels. The SDR will be responsible for identifying potential customers, initiating conversations, qualifying leads, and generating sales opportunities for the business.

Key Responsibilities:

1. Identify and research potential distributors, retailers, caf s, restaurants, bars, hotels, and corporate clients.

2. Generate leads through cold calling, WhatsApp, email, LinkedIn, and field research.

3. Contact prospective customers and introduce Eastward's product portfolio.

4. Understand customer requirements and qualify leads based on business potential.

5. Schedule meetings and product presentations for the sales team.

6. Maintain an updated database of leads, prospects, and customer interactions.

7. Follow up consistently with prospective customers.

8. Coordinate with the field sales team for meetings, sampling, and onboarding.

9. Track lead status from initial contact through conversion.

10. Achieve monthly lead-generation and meeting targets.

11. Collect market feedback regarding competitors, pricing, demand, and customer preferences.

12. Maintain accurate daily and weekly sales reports.

Additional incentives can be structured around:

1. Qualified leads

2. Meetings

3. New account onboarding

4. Sales/revenue generated