Digital Marketing Manager

Role Overview (Digital Marketing Manager (3-5 Years Experience) We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads. This role is a mix of organic growth + paid campaigns + outbound outreach. Key Responsibilities 1. Organic Growth (SEO + Content) Manage and improve website SEO (on-page + off-page) Plan and publish content (blogs, landing pages, case studies) Improve search rankings and organic traffic 2. Social Media Management Manage LinkedIn and other relevant platforms Create and schedule posts consistently Build brand presence and engagement 3. Outreach & Lead Generation Run outbound campaigns via LinkedIn and email Identify target prospects and generate leads Build and manage outreach pipelines 4. Email Marketing Create and execute email campaigns Handle newsletters, cold email sequences, and follow-ups Track performance and optimize campaigns 5. Paid Marketing (Ads) Run and manage ads on Google, LinkedIn, and Meta Optimize campaigns for lead generation and ROI Test creatives, audiences, and messaging 6. Analytics & Optimization Track performance across channels Improve conversion rates and campaign effectiveness Share simple, actionable reports What We’re Looking For 3-5 years of experience in digital marketing (preferably IT/services) Strong understanding of SEO, social media, and lead generation Experience with LinkedIn outreach, email tools, and ad platforms Ability to execute independently (hands-on role) Data-driven mindset with focus on results Nice to Have Experience in B2B or SaaS marketing Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.