Head of Sales and Marketing

Head- Sales and Marketing

Reports to: Senior management

Location: Gurgaon / Pune

Role Overview

Lead OEM approvals, Tier 1 customer relationships, and business development for automotive cables, including High Voltage (HV), data, shielded, and aluminium cables. Drive new product nominations, expand existing accounts, secure new RFQs from EV manufacturers, and increase revenue through strategic customer engagement and market development.

Key Responsibilities

OEM Approvals: Lead product qualification and approval processes for HV, CAN bus, automotive Ethernet, LVDS, shielded, and aluminium cables, including sample submissions, PPAP, DVP&R, and technical validation.Business Development: Identify new OEM and Tier 1 opportunities, pursue RFQs from established and emerging EV manufacturers, and build a structured sales pipeline with revenue targets and timelines.Key Account Management: Strengthen relationships with Tier 1 wiring harness manufacturers and OEM procurement teams, including Tata Motors, Mahindra, and Maruti Suzuki; protect existing business and increase share of wallet.Market Development: Identify localisation opportunities, track vehicle launches and new platforms, monitor competitor activity, and provide market intelligence to support product strategy.Commercial Management: Develop account plans, negotiate commercial terms, track customer-wise business performance, and conduct periodic business reviews.Inventory Management: Work with Tier 1 customers to facilitate the liquidation of excess and slow-moving inventory manufactured against customer schedules.Cross-functional Coordination: Collaborate with Engineering, Quality, Production, and Finance to meet technical requirements, secure approvals, and fulfil customer commitments.Management Reporting: Report to the CEO on approval status, account performance, sales pipeline, and business growth.Qualification & Experience

MBA/PGDM in Marketing, Management, or a related discipline.14+ years of experience in automotive sales, marketing, key account management, or business development.Preference for candidates from automotive wiring harness or cable manufacturers with established OEM and Tier 1 relationships.Proven experience in OEM approvals, product qualification, RFQ conversion, new business acquisition, and account growth.Understanding of automotive electrical systems, EV cable applications, commercial negotiations, and automotive supply chains.Key Competencies

Business development orientation | Technical and commercial acumen | Customer relationship management | Negotiation skills | Structured execution | Market intelligence | Cross-functional collaboration | Persistence and customer focus

Reporting to: Chief Executive Officer (CEO)

Geographical Scope: India

Financial Accountability: Revenue from OEM-approved products and Tier 1 nominated business. .