Retail Advertising Sales Manager (Kolkata)

Job Role: TV Ad Sales Retail Clients

Location: Kolkata

About Company:

Republic Media Network Indias leading media and broadcasting network, known for its cutting-edge content, credibility, and pan-India reach across television and digital platforms in English, Hindi, Bangla and Kannada.

Key Responsibilities:

1. Business Development & Revenue Generation

• Drive advertising revenue for Republic TVs linear channels by identifying and acquiring new retail clients and direct advertisers across relevant categories.
• Develop and grow business with retail brands through up-selling, cross-selling, and customized media solutions.
• Identify high-potential retail accounts, regional brands, dealer networks, and emerging businesses to build a robust revenue pipeline.
• Consistently achieve and exceed assigned sales and revenue targets.

2. Client Relationship Management

• Build and maintain strong relationships with retail brands, business owners, marketing heads, brand managers, and decision-makers.
• Understand clients business objectives, target audiences, promotional calendars, and marketing requirements.
• Develop long-term partnerships with key retail accounts and identify opportunities for repeat and incremental business.
• Act as a trusted media partner by providing relevant market insights and advertising solutions.

3. Sales Strategy & Planning

• Develop account-level sales strategies for key retail clients and implement plans to maximize revenue.
• Identify opportunities around festive seasons, retail launches, regional campaigns, store openings, sales events, and promotional periods.
• Track market trends, competitor activity, consumer behaviour, and emerging retail categories to identify new business opportunities.
• Prepare and present customized media proposals and solutions based on client requirements.

4. Campaign Execution & Coordination

• Work closely with internal teams including Programming, Traffic, Operations, Creative, and Marketing to ensur .