Motion Designer / Creative Director (New Media: Video Lead)

About TON:

India has thousands of startup founders building world-class companies. Yet there is still no daily newsroom dedicated to telling their stories as they're happening. That's why TON exists: building New Media that India currently needs.

Every Monday, Wednesday and Friday at 4 PM IST, Utsav Somani (Founder, Offline) & Dhruv Sharma (CEO, AngelList India) go live with the founders, operators and investors shaping Indian technology. We don't wait for the press release to be written or the headlines to be interpreted by someone else. We want the people building the companies to come on the show and explain why something happened, how they made the decision, and what everyone else can learn from it. Every week, six or more founders join us to break down fundraises, launches, acquisitions, product releases, AI breakthroughs, policy changes and everything else moving the ecosystem forward.

The first part of every show is our newsroom: the most interesting conversations from the tech world, what's happening on X, the biggest AI announcements, startup launches, product releases and anything we believe founders should know. Then we go deep with the people creating the news themselves. The goal isn't to chase clicks. It's to create signal in a world full of noise.

We've already hosted more than 220 founders, investors and operators across 110+ streams, including Ronnie Screwvala (upGrad), Karthik Reddy (Blume Ventures), Aakrit Vaish (Haptik & IndiaAI), Krishnakumar Natarajan (L&T Mindtree), Hemant Mohapatra (Lightspeed), Awais Ahmed (Pixxel), Naiyya Saggi (Good Glamm Group), Bhavik Koladiya (BharatPe), Nikunj Biyani (SuperYou) & many others.

TON isn't just a media company. It's the media engine behind Offline's larger mission of becoming the operating system for ambitious founders. If we do our job well, years from now people won't just watch TON to keep up with Indian tech. They'll come because the Indian tech story is being documented here, in real time, by the people who are building it.

We're on the lookout for high-agency operators to help build TON into India's largest tech and startup media brand.

About the role:

Lead the video team. Set direction, build workflows, own quality: choice of assets, sound design, motion graphics

Design and edit social media content (graphics & videos) & livestream assets

Turn 45-minute livestreams into 5-10 pieces of social content within a day with the team

Set TON's visual identity so it's instantly recognizable across all the surfaces

Own the full visual workflow: concept to execution to delivery

Direct how founder conversations get packaged visually so they stop scrolls and get shared

Work with the social team to turn their ideas into motion within hours

You'll thrive if you:

Have taste that is weird, multidisciplinary & unique. You pull inspiration from Korean beauty trends, D2C soda company, a satellite, TikTok dance audios, investment banks—and it all feels somehow cohesive. Your craft is expression for you

Are AI-native: using AI tools daily isn't a nice-to-have for you, you see it as just how work gets done now

Are an exceptional executioner as much as an ideator; you see that something needs to happen and you're the person who makes it happen, not just the person who suggests it

Understand what makes something spread before anyone tells you

Are excited about building new media for India, not just working at a media company

Are high agency: you see what needs to happen and go do it without being asked

Bonus points if:

You care deeply about the Indian tech & startup ecosystem

Can design well

Believe that AI can 10x your speed

What you'll get:

A front-row seat to how India's tech & startup ecosystem is being built

Exposure to exceptional conversations from the best founders, investors & operators

Significant ownership from day one

The opportunity to help shape the future of new media

If you don't check all the boxes but still think you have what it takes to thrive in this role, we encourage you to apply. We're not restricted by the JD and are willing to bet on someone who shows the willingness to learn & execute on the way.