Marketing Manager (Digital & Field Marketing)

JOB DESCRIPTION

Position Marketing Manager (Digital & Field Marketing)

Department Marketing

Industry NBFC / BFSI

Experience 48 years

Position Summary

The Marketing Manager will lead integrated marketing initiatives across digital marketing, field marketing, tele-sales, campaign management and Channel Partner App adoption to drive customer acquisition, lead generation, business growth and market visibility for the organization's NBFC products.

Key Responsibilities

Digital Marketing Strategy: Develop and execute digital marketing strategies aligned with business objectives, targeting customer acquisition for NBFC products such as loans, investments and insurance.

Digital Channels: Manage SEO, SEM/PPC, paid and organic social media, email, content and affiliate marketing.

Paid Campaigns: Plan, execute and optimize paid campaigns across Google Ads, Facebook Ads, LinkedIn Ads and other ad networks, ensuring optimal ROI and Cost Per Acquisition (CPA).

Content & Email Marketing: Lead content strategy (website, blogs, videos, infographics) for the financial services audience; design email campaigns with segmentation, A/B testing and automation workflows to nurture leads and drive conversions.

Field Marketing: Plan and execute field marketing activities with the Sales Team to drive business and market visibility.

Channel Partner App: Drive marketing, promotion, onboarding, growth and adoption of the newly launched Channel Partner Application.

Tele Sales: Manage telemarketing campaigns for lead generation and customer/partner engagement; drive and monitor tele-sales activities to improve lead conversion and business generation.

Campaign Management: Plan and execute customer, partner, branch and market-level promotional campaigns.

Performance Tracking & Analytics: Monitor and report on marketing, digital, telemarketing, tele-sales and app adoption KPIs (ROI, CPA, conversion rates); evaluate end-to-end customer experience across digital touchpoints and optimize spend based on insights.

Market Research: Conduct market research and competitor analysis to identify new opportunities, challenges and competitive advantages.

Cross-Functional Coordination: Work closely with Sales, Product, IT, Compliance and Business teams for seamless campaign execution and consistent brand messaging.

Team Management: Manage and mentor a team of digital marketing specialists, fostering continuous learning, innovation and high performance.

Compliance: Ensure all marketing activities comply with regulatory guidelines, industry standards and data privacy laws applicable to the NBFC sector.

Industry Trends: Stay abreast of the latest digital marketing trends, technologies and best practices relevant to financial services and NBFCs.

Candidate Profile

48 years of relevant marketing experience (BFSI/NBFC preferred).

Strong expertise in field and digital marketing (SEO, SEM/PPC, social, email, content).

Experience in campaign planning and lead generation.

Knowledge of telemarketing and tele-sales operations.

Experience managing and mentoring a team.

Excellent stakeholder management and analytical skills. .