Performance Marketing And D2D Website Manager

About the job:Role Summary: We are looking for a Performance Marketing & D2C Website Manager to drive end-to-end digital acquisition, website performance, and customer lifecycle growth. This role requires a strong blend of performance marketing expertise, D2C website management, CRM ownership, and team leadership, with a sharp focus on scaling revenue and optimizing user journeys.Key Responsibilities1. Performance Marketing & AcquisitionPlan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, and affiliate channelsOwn and manage marketing budgets with a strong focus on ROI, CAC, ROAS, LTV, and funnel efficiencyLead campaign experimentation through A/B testing, audience segmentation, and creative optimizationCollaborate with creative and product teams to develop high-performing ad creatives and landing pages2. D2C Website Management & GrowthOwn end-to-end performance of the D2C website and appManage internal website dashboards and analytics tools to monitor traffic, conversion rates, drop-offs, and revenue performanceOptimize key metrics such as conversion rate (CVR), average order value (AOV), cart-to-purchase rate, and bounce rateDrive website merchandising, product visibility, pricing strategies, and promotional campaignsPartner with tech, UX, and product teams to enhance site speed, user experience, and checkout flows3. CRM & Customer Lifecycle ManagementOwn and optimize CRM channels including Email, SMS, WhatsApp, and Push NotificationsDesign and execute customer retention, re-engagement, and loyalty campaignsLeverage customer data to build segmentation strategies, personalization journeys, and lifecycle automationImprove repeat purchase rates and customer lifetime value (LTV)4. Analytics, Dashboarding & ReportingBuild and manage real-time dashboards using tools like Google Analytics (GA4), GTM, Meta Business Manager, and internal BI toolsTrack and analyze daily, weekly, and monthly performance metricsGenerate actionable insights to optimize campaigns, website performance, and CRM initiativesPresent performance reports and strategic recommendations to leadership5. Team Leadership & Cross-functional CollaborationLead and mentor a team of 45 performance marketers, analysts, and CRM executivesSet clear KPIs, drive accountability, and ensure high execution standardsCollaborate closely with product, tech, design, and external agencies to align growth initiativesFoster a data-driven, agile, and high-performance team cultureWho You AreHighly data-driven with strong analytical and problem-solving skillsExperienced in managing D2C platforms and internal dashboardsStrong understanding of consumer journeys, funnels, and digital growth leversAble to balance strategic thinking with hands-on executionThrive in a fast-paced, high-growth environmentQualificationsMinimum 1.5+ years post-MBA or 4+ years post-BTech experienceProven experience with D2C-first brands (consumer tech, lifestyle, or e-commerce preferred)Expertise in performance marketing platforms (Google Ads, Meta Ads) and analytics toolsHands-on experience managing website dashboards, CRM tools, and customer data platformsDemonstrated success in driving growth, managing budgets, and leading teamsWho can apply:Only those candidates can apply who:have minimum 2 years of experienceSalary:Competitive salaryExperience:2 year(s)Deadline:[hidden]:59:59

Responsibilities

Role Summary: We are looking for a Performance Marketing & D2C Website Manager to drive end-to-end digital acquisition, website performance, and customer lifecycle growth. This role requires a strong blend of performance marketing expertise, D2C website management, CRM ownership, and team leadership, with a sharp focus on scaling revenue and optimizing user journeys.Key Responsibilities1. Performance Marketing & AcquisitionPlan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, and affiliate channelsOwn and manage marketing budgets with a strong focus on ROI, CAC, ROAS, LTV, and funnel efficiencyLead campaign experimentation through A/B testing, audience segmentation, and creative optimizationCollaborate with creative and product teams to develop high-performing ad creatives and landing pages2. D2C Website Management & GrowthOwn end-to-end performance of the D2C website and appManage internal website dashboards and analytics tools to monitor traffic, conversion rates, drop-offs, and revenue performanceOptimize key metrics such as conversion rate (CVR), average order value (AOV), cart-to-purchase rate, and bounce rateDrive website merchandising, product visibility, pricing strategies, and promotional campaignsPartner with tech, UX, and product teams to enhance site speed, user experience, and checkout flows3. CRM & Customer Lifecycle ManagementOwn and optimize CRM channels including Email, SMS, WhatsApp, and Push NotificationsDesign and execute customer retention, re-engagement, and loyalty campaignsLeverage customer data to build segmentation strategies, personalization journeys, and lifecycle automationImprove repeat purchase rates and customer lifetime value (LTV)4. Analytics, Dashboarding & ReportingBuild and manage real-time dashboards using tools like Google Analytics (GA4), GTM, Meta Business Manager, and internal BI toolsTrack and analyze daily, weekly, and monthly performance metricsGenerate actionable insights to optimize campaigns, website performance, and CRM initiativesPresent performance reports and strategic recommendations to leadership5. Team Leadership & Cross-functional CollaborationLead and mentor a team of 45 performance marketers, analysts, and CRM executivesSet clear KPIs, drive accountability, and ensure high execution standardsCollaborate closely with product, tech, design, and external agencies to align growth initiativesFoster a data-driven, agile, and high-performance team cultureWho You AreHighly data-driven with strong analytical and problem-solving skillsExperienced in managing D2C platforms and internal dashboardsStrong understanding of consumer journeys, funnels, and digital growth leversAble to balance strategic thinking with hands-on executionThrive in a fast-paced, high-growth environmentQualificationsMinimum 1.5+ years post-MBA or 4+ years post-BTech experienceProven experience with D2C-first brands (consumer tech, lifestyle, or e-commerce preferred)Expertise in performance marketing platforms (Google Ads, Meta Ads) and analytics toolsHands-on experience managing website dashboards, CRM tools, and customer data platformsDemonstrated success in driving growth, managing budgets, and leading teams