Sr. Digital Marketing Executive

Experience Required: 3 Years Location: Lucknow Employment Type: Full-timeJob Overview: We are looking for a highly skilled and creative Senior Digital Marketing Executive with a strong understanding of SEO, Social Media Marketing, Meta Ads, and content-driven growth strategies. The ideal candidate should also have working knowledge of graphic design and video editing to support end-to-end digital campaign execution. You will be responsible for planning, implementing, and managing digital marketing strategies to drive brand visibility, engagement, and lead generation. Key Responsibilities: Plan and execute SEO strategies (on-page, off-page, and technical SEO) to improve organic rankings and traffic. Manage and optimize Social Media Marketing (SMM) across platforms like Facebook, Instagram, LinkedIn, and others. Create, manage, and optimize Meta Ads campaigns (Facebook & Instagram Ads) to generate leads and conversions. Develop engaging social media content strategies aligned with brand goals. Collaborate with design and content teams to create high-performing creatives. Utilize basic graphic design skills (Canva/Photoshop or similar tools) for social media posts and ad creatives. Perform basic video editing for reels, ads, and promotional content. Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Ads Manager, and other SEO tools. Stay updated with latest digital marketing trends and algorithm updates. Coordinate with internal teams to ensure consistent brand messaging across all platforms. Required Skills & Qualifications: Bachelors degree in Marketing, IT, Communications, or related field. Minimum 3 years of proven experience in digital marketing. Strong knowledge of SEO, SMM, and Paid Advertising (Meta Ads). Hands-on experience with tools like Google Analytics, Google Search Console, Meta Ads Manager. Basic knowledge of graphic design tools (Canva, Photoshop, or similar). Basic to intermediate video editing skills (CapCut, Premiere Pro, or similar tools). Strong analytical, communication, and creative thinking skills. Ability to manage multiple projects and meet deadlines. Preferred Skills: Experience with lead generation campaigns. Knowledge of content marketing and copywriting. Understanding of WordPress or website management. Familiarity with marketing automation tools. .