Digital Marketing Specialist

About the job:Key Responsibilities:

1. Launch and manage Meta (Facebook/Instagram) and Google Ads (Search and Performance Max) campaigns to generate low-CPL and high-intent leads.

2. Publish regular reels, property updates, carousels, and stories across Instagram, LinkedIn, and YouTube Shorts.

3. Use AI tools such as ChatGPT and Claude for copywriting, and Canva and CapCut AI for creating video and visual assets.

4. Sync leads into Cratio CRM, review lead quality daily with the sales team, and optimize campaigns based on real-time feedback.

5. Maintain weekly performance scorecards tracking ad spend, CPL, verified site visits, and closuresWho can apply:Only those candidates can apply who:have minimum 1 years of experienceare from Bangalore onlySalary:₹ 3,00,000 - 4,80,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Digital MarketingOther Requirements:1. 1–2 years of hands-on experience running Meta and Google Ads campaigns.2. Daily proficiency in using AI tools for copy, video, and image generation.3. Ability to design clean social media creatives and quickly edit short property videos.4. Analytical mindset focused on CPL, lead quality, and site visits.5. Disciplined and self-driven, with the ability to work in a hybrid work model.6. Ability to build and launch high-converting landing pages and microsites using AI web development tools (e.g., Framer, Webflow, Lovable, v0, Bolt, or WordPress AI) is a plus.About Company:BLR Realty is a premier real estate consulting and advisory brand operating under Leadschilly Technologies Private Limited. We specialise in Grade-A residential properties across Bengaluru's high-growth corridors partnering with top-tier developers such as Prestige, Sobha, Brigade, and Godrej. We bring a tech-driven, data-first approach to real estate advisory, helping homebuyers and investors navigate prime residential projects with transparency, rigorous due diligence, and verified legal clearances. Powered by modern marketing workflows, CRM automation, and AI-driven growth systems, our focus is on building high-conversion pipelines and delivering frictionless home-buying experiences.

Responsibilities

Key Responsibilities:

1. Launch and manage Meta (Facebook/Instagram) and Google Ads (Search and Performance Max) campaigns to generate low-CPL and high-intent leads.

2. Publish regular reels, property updates, carousels, and stories across Instagram, LinkedIn, and YouTube Shorts.

3. Use AI tools such as ChatGPT and Claude for copywriting, and Canva and CapCut AI for creating video and visual assets.

4. Sync leads into Cratio CRM, review lead quality daily with the sales team, and optimize campaigns based on real-time feedback.

5. Maintain weekly performance scorecards tracking ad spend, CPL, verified site visits, and closures