Digital Marketing Manager

Job Description – Senior Digital Marketer Position : Senior Digital Marketer – Google & Meta Ads Location : omalue,Salem Experience : 3–5 Years Working Hours : 9:30 AM – 6:00 PM Employment Type : Full-Time Gender : Both Genders Joining: Immediate Joiners Preferred Salary : ₹30,000–₹50,000/month + Performance Incentives About the Role We are looking for a Senior Digital Marketer with strong hands-on experience in Google Ads, Meta Ads and Performance Marketing. The candidate will be responsible for managing paid advertising campaigns, optimising performance, analysing data and driving measurable business results. Key Responsibilities Plan, launch and manage Google Ads and Meta Ads campaigns. Monitor and optimise campaigns based on CPL, CPA, CAC, ROAS and revenue. Manage advertising budgets and ensure effective budget utilisation. Conduct audience research, competitor analysis and retargeting strategies. Develop and optimise lead generation, webinar, VSL and sales funnels. Track and analyse campaign performance using GA4, GTM, Meta Pixel and CAPI. Coordinate landing pages, CRM systems and marketing automation. Identify high-performing campaigns and scale them profitably. Work closely with creative, sales and funnel teams. Prepare regular performance reports with actionable insights. Take ownership of campaign performance and continuously improve results. Mandatory Requirements 3–5 years of hands-on experience in Digital/Performance Marketing. Strong expertise in Google Ads, Meta Ads and PPC. Experience managing significant advertising budgets. Strong understanding of CPL, CAC, CPA, ROAS, conversion rate and revenue. Practical knowledge of Meta Pixel, CAPI, GA4 and GTM. Experience with lead generation and conversion funnels. Strong analytical and problem-solving skills. Ability to independently manage, optimise and scale campaigns. Preferred Experience Coaching / Education industry Webinar funnels VSL funnels Lead-generation campaigns Sales and revenue-focused performance marketing What We’re Looking For We need someone who can take ownership of performance marketing, analyse numbers, identify opportunities, make data-driven decisions and optimise campaigns without constant supervision. Apply Now: 📞 [hidden] 📧 [hidden]