Digital Marketing Executive / Performance Marketing Specialist

Position : Digital Marketing Executive / Performance Marketing Specialist

Experience : 12 years of experience in Digital Marketing / Performance Marketing / SEO. Hands-on experience with Google Analytics and Google Search Console.

Location : As per industry

Location : Cochin Key Responsibilities

SEO & Organic Growth : On-page/off-page SEO, keyword research, website/blog/landing-page optimization, technical SEO, backlinks, keyword ranking and competitor monitoring.

Performance Marketing : Plan and optimize Google Ads, LinkedIn Ads and other paid campaigns; manage lead generation, CPL, CTR, conversions, ROI and A/B testing.

Digital Outreach & Lead Generation : Execute email/digital outreach, build prospect databases, support ABM campaigns and coordinate with sales to improve lead quality.

Content & Social Media : Manage distribution of blogs, social posts, newsletters and case studies; grow LinkedIn presence and repurpose content.

Analytics & Reporting : Track website, SEO, social and campaign performance using Google Analytics, Google Search Console, Google Ads and LinkedIn Campaign Manager.

Overall Profile: Strong focus on B2B Digital Marketing, SEO, Performance Marketing, Lead Generation, ABM, Content Marketing and Marketing Analytics. .