Content Marketing Strategist & Manager

Roles & Responsibilities:

Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.

To develop a content strategy that conforms to and sets out to achieve business goals.

Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.

To brainstorm creative ways of engaging the audience online and produce those engaging content types.

Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy.

Performing extensive research and analysis on consumer thoughts and trends.

Creating specifications and content appropriate for the brand's customer personas.

Planning the editorial calendar and content proposition.

Collaborating with content management teams, creative teams, and writers to implement the strategy

Overseeing writing style and tone for all content

Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.

Tracking and calculating content ROI

Scope:

Research

Competitor Research

Trends - Voice SEO, Design Aesthetics

Tools

Website

Website + Landing Page - Front End - Analysis / Audit

Website Content Creation - Copy

Website Content Creation - Blogs

Social Media

Existing Brand - Analysis / Audit

Platform-Cohort-Specific Content Bucket Ideation

Content Creation - Copy

Content Creation - Videos Scripts

Social Media Calendar Scheduling

ORM - Engagement, New Interactions

Email Marketing

Content Ideation + Strategy - Clients, TJ

Content Creation - Copy

Performance Marketing

Existing Brand - Content Analysis / Audit

Platform-Cohort-Specific Content Bucket Ideation

Content Creation - Copy

Content Creation - Videos Scripts

Branding

Branding Collaterals - Ideate / Copy

Upskilling

Complete Courses

Create Concise Course Notes

Create SOPs

Reporting

Daily, Weekly, Monthly MIS Report