Social Media Executive

•  Plan and manage the social media calendar in an organized fashion and be accountable for its timely execution.•  Initiate growth by undertaking target market research and ensuring engagement to create brand awareness.•  Conceptualize interesting formats & content for social media platforms working closely with the design team.•  Tracking and reporting of post-performance and analytics.•  Monitoring analytics, brand growth and conversation metrics.•  Daily managing content – story and look behind Instagram.•  Curate trending ideas for Instagram stories and content.•  Work with the content team on creating engaging content mailers for the internal team as well as for clients.