Advertising Agency - Copy writer

Interested? Let’s Connect on Linkedin! Senior CopywriterCompany: Miror Therapeutics Location: Bengaluru Experience: 6–8+ Years Employment Type: Full-Time / OnsiteRelocation: NO About MirorMiror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in We are looking for a Senior Copywriter who can help shape Miror's voice and build powerful, relatable communication for women across our digital platforms, campaigns and brand ecosystem. Role OverviewWe are looking for a creative, strategic and highly experienced copywriter with 6–8+ years of experience specifically in advertising agencies.You should be someone who understands brands, consumers, campaigns and storytelling — and can turn an idea into communication that is clear, memorable, emotionally engaging and action-oriented.Healthcare/Pharma/Wellness/FemTech advertising experience is a strong advantage, but experience across other industries will also be considered. Key Responsibilities·       Develop creative concepts, campaign ideas, taglines and brand messaging for Miror.·       Write compelling copy for digital campaigns, social media, advertisements, websites, landing pages, videos, emailers, brochures and marketing communications.·       Build and maintain a strong and consistent Miror brand voice.·       Translate complex healthcare and women's health topics into simple, relatable and engaging communication.·       Develop consumer-first storytelling that connects with women across different life stages.·       Work closely with the Brand, Marketing, Design and Content teams to execute campaigns.·       Develop communication for product launches, awareness campaigns, community initiatives and digital platforms.·       Ensure all communication is grammatically accurate, culturally relevant and aligned with Miror's brand positioning.·       Challenge conventional thinking and bring fresh, creative ideas to the brand. Requirements·       6–8+ years of experience as a Copywriter in an advertising agency – mandatory.·       Strong advertising/campaign portfolio demonstrating conceptual thinking and creative writing.·       Excellent command of English, grammar, tone and storytelling.·       Strong understanding of consumer behaviour and brand communication.·       Ability to write across multiple formats and platforms.·       Experience working with creative teams, designers and brand/marketing teams.·       Ability to simplify complex subjects without losing meaning or impact.·       Healthcare, Pharma, Wellness, FemTech or women's health experience is preferred. What We ValueBig ideas. Sharp writing. Consumer empathy. Curiosity. Creativity.If you believe words can change how people think, feel and act — we'd love to hear from you. Portfolio is mandatory. Indrani Dutta[hidden]