Content Marketer

Pepkidz Learning is founded by an IIT alumni and Investment Banker, it is an Ed-Tech platform for imparting essential skills like E.Q. (emotional quotient) and Personality development to enable students to fuel their success and make them realize their full potential. We are a team of 20 and rapidly growing. We are looking for a Content Strategist, one who can take on the full responsibility for bringing challenging ideas and campaigns that drive brand, product and business.

One who is really good at writing engaging content for ads, blogs, social media, testimonial videos etc.

Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness. Develop brand voice to ensure consistency across all content assets. Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas.

Manage digital and social content channels including email or newsletter distribution, with the understanding of the best content practices on each channel.

Assist with integrating content strategy and time-specific brand campaigns to drive campaign goals.

Create and edit content, mobilising storytelling opportunities on all channels — owned, earned and paid platforms.

Establish strategies for media relations, seeking placements in print, broadcast and online channels, and create the corresponding content including press releases, articles and presentations.

Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends.

Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.