Digital Marketing Executive

Job Description: Digital Marketing & Lead Generation Executive JK Foods is hiring a Digital Marketing & Lead Generation Executive to join our growing marketing team in Goregaon East, Mumbai. ------------------------------ ## Role Overview * Department: Marketing * Location: Goregaon East, Mumbai * Experience Required: 3 to 5 years * Education: B.Com or a degree in Marketing * Salary Range: ₹75,000 – ₹80,000 per month ------------------------------ ## Key Responsibilities Digital Marketing & Campaign Management * Plan and execute performance marketing campaigns across Google Ads and Meta platforms. * Monitor key performance metrics including CTR, CPL, and ROAS to optimize ad spend. * Manage SEO and SEM strategies to drive website traffic and conversions. * Implement targeted email marketing campaigns using tools like Mailchimp or Brevo. Lead Generation & Funnel Management * Develop and execute data-driven lead generation strategies across multiple digital channels. * Set up and optimize lead funnels using landing pages, lead forms, and automation tools. * Collaborate closely with the sales team to ensure high lead quality and timely follow-ups. * Maintain accurate, up-to-date lead data within the CRM system. Creative Design & Content Creation * Design static creatives, infographics, reels, and video elements using Canva. * Develop engaging ad creatives tailored for paid campaigns, social media, and emailers. ------------------------------ ## Key Skills & Requirements * Core Experience: Proven track record in digital marketing, paid media management, and lead generation funnels. * Technical Skills: Hands-on proficiency with Google Ads, Facebook Ads Manager, Canva, and marketing automation/CRM tools. * Soft Skills: Excellent written and verbal communication, multi-tasking capabilities, and sharp attention to deadlines. * Preferred: Basic video editing, knowledge of content scheduling, and experience with A/B testing. ------------------------------ ## How to Apply If you meet the eligibility criteria, please share your updated CV directly via WhatsApp at [hidden] DEEPA HR