Copywriter - Fresher

About the job:Key Responsibilities:

A. Performance ad scriptwriting:

1. Write high-conversion video ad scripts

2. Demonstrate a strong command of hooks, retention, and pacing

3. Create platform-native scripts for Meta and Google formats

B. Ad copywriting:

1. Write sharp, clear, conversion-driven copy for social and search

2. Craft headlines, primary text, and CTAs that move key metrics

C. Trend & audience analysis:

1. Track platform trends, consumer behavior, and competitor creatives

2. Translate insights into higher-performing scripts

D. Performance optimization:

1. Read metrics (CTR, hold rate, CPA) and iterate quickly

2. Improve creatives based on data, not opinions

E. Creative collaboration:

1. Work closely with designers and video editors

2. Ensure scripts translate cleanly into final assets

F. Shoot involvement:

1. Attend shoots when required

2. Guide execution to protect creative intent and performance outcomes

G. Performance review:

1. Analyze campaign results

2. Continuously evolve creative strategyWho can apply:Only those candidates can apply who:are from Delhi onlySalary:₹ 2,40,000 - 3,50,000 /yearExperience:No experience requiredDeadline:[hidden]:59:59Other perks:Informal dress codeSkills required:Social Media Marketing, Creative Writing, English Proficiency (Written), Psychology and Instagram AdsOther Requirements:1. Experience writing for wellness, skincare, or supplement brands2. Understanding of UGC formats, influencer-style scripts, and short-form content styleAbout Company:Ayurveda is committed to enhancing holistic health and wellness through traditional Ayurvedic practices and products. Our mission is to provide natural and effective solutions for a healthier lifestyle by blending the ancient wisdom of Ayurveda with contemporary wellness needs. Discover the benefits of 100% genuine Ayurvedic health and personal care products from Ayuvya. We are dedicated to bringing the richness of Ayurvedic tradition into the modern world, offering quality products through our Ayuvya app, your one-stop destination for all Ayurvedic health and beauty needs.

Responsibilities

Key Responsibilities:

A. Performance ad scriptwriting:

1. Write high-conversion video ad scripts

2. Demonstrate a strong command of hooks, retention, and pacing

3. Create platform-native scripts for Meta and Google formats

B. Ad copywriting:

1. Write sharp, clear, conversion-driven copy for social and search

2. Craft headlines, primary text, and CTAs that move key metrics

C. Trend & audience analysis:

1. Track platform trends, consumer behavior, and competitor creatives

2. Translate insights into higher-performing scripts

D. Performance optimization:

1. Read metrics (CTR, hold rate, CPA) and iterate quickly

2. Improve creatives based on data, not opinions

E. Creative collaboration:

1. Work closely with designers and video editors

2. Ensure scripts translate cleanly into final assets

F. Shoot involvement:

1. Attend shoots when required

2. Guide execution to protect creative intent and performance outcomes

G. Performance review:

1. Analyze campaign results

2. Continuously evolve creative strategy