Product Design Lead (Design Systems, Usability, B2C)

*Key Skills

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UX Design,Product Design,Design System

**Roles & Responsibilities

To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

*Minimum required Accountabilities for this role

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Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)

Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building

Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions

Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions

Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams

Champion adoption and governance of the organization's design system across the POD

Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices

Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities pertaining to the role

Represent design in cross-functional forums, product reviews and stakeholder governance meetings

Benchmark journeys against industry, competitor and emerging design/AI trends

Contribute to design operations, process improvement and design system evolution at the organization level

*MAJOR CHALLENGES

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Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions

Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys

Influencing cross-functional stakeholders to prioritize design/UX interventions

Building, mentoring and scaling a high-performing design and testing team

DECISIONS

Final design direction and sign-off for POD journeys prior to development handoff

Prioritization of the design and testing roadmap within the POD

Selection of design variations to be tested and the success metrics used to evaluate them

Other Information

Total Team Size: As per POD design team structure (between 3 to 13)

Number of Direct Reports: 1–2 (Design & Testing Member(s))

Number of Indirect Reports: As applicable, through the POD structure

Number of Outsourced employees: As applicable, through the POD structure

Number of locations: 1 (Head Office)

Number of products: As per POD journeys assigned

Ideal Candidate

1.Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2.Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3.Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4.Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5.Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6.Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7.Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8.Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9.Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10.Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact