Copywriter (US Market) - Internship

About the internship:We're building an AI consumer app for the US market and are looking for someone who instinctively understands what makes people stop scrolling.

If you're the kind of person who constantly thinks, 'This would make a crazy TikTok hook,' obsesses over punchy one-liners, understands Gen Z internet culture better than most people understand the news, and genuinely loves playing with words, you'll fit right in.

This role isn't about writing blogs or corporate copy. It's about crafting hooks, concepts, and stories that make people stop scrolling, watch, and share.

Selected intern's day-to-day responsibilities include:

1. Write crisp, punchy, and highly relatable hooks for TikTok, Instagram Reels, and YouTube Shorts.

2. Turn product ideas and features into engaging, potentially viral content concepts.

3. Create witty one-liners, captions, short-form scripts, and storytelling angles that feel native to US Gen Z culture.

4. Study why certain videos go viral and reverse-engineer the psychology behind their hooks, formats, and storytelling.

5. Continuously track emerging trends, memes, slang, internet culture, creator formats, and viral content patterns.

6. Experiment with different hooks, angles, formats, and messaging to identify what resonates.

7. Collaborate directly with founders on growth experiments, content strategy, and creative direction.

8. Write content that feels natural, human, culturally relevant, and never obviously AI-generated.Who can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 11th Sep'26 and 16th Oct'26are available for duration of 3 monthshave relevant skills and interests* Women wanting to start/restart their career can also apply.Stipend:INR₹ 30,000 - 60,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendation, 5 days a weekSkills required:Social Media Marketing, Digital Marketing, Search Engine Optimization (SEO), Creative Writing, Copywriting, Content Marketing, English Proficiency (Spoken), English Proficiency (Written), Marketing and Performance MarketingOther Requirements:1. Think in hooks and attention-grabbing ideas.2. Love clever wordplay and memorable phrasing.3. Can explain complex ideas in one simple, memorable sentence.4. Understand what makes content engaging and shareable.5. Have an instinct for storytelling.You Should Have:1. Exceptional English writing skills.2. Strong command of wordplay, storytelling, and creative writing.3. Deep understanding of US Gen Z culture, both online and offline.4. Familiarity with Gen Z humor, relationships, behavioral nuances, and internet language.5. Strong awareness of trending topics across TikTok, Instagram, X, Reddit, and YouTube.6. A genuine reading habit. (Books > Instagram captions.)7. Curiosity and a genuine desire to learn every single day.About Company:At DharmaIQ, we're building Conversational AI that feels personal, like it was crafted just for you. We believe technology isn't magical unless it understands and adapts to real human needs. Our platform goes beyond generic chatbots to become a true companion: it learns from your experiences, grows with your aspirations, and integrates seamlessly into the flow of your daily life. By starting with experiences such as astrology and everyday companionship, we're showing how AI can feel human, empathetic, and deeply relevant. This is more than software; it's a new frontier in how technology can empower, connect, and inspire us all one conversation at a time.

Responsibilities

We're building an AI consumer app for the US market and are looking for someone who instinctively understands what makes people stop scrolling.

If you're the kind of person who constantly thinks, 'This would make a crazy TikTok hook,' obsesses over punchy one-liners, understands Gen Z internet culture better than most people understand the news, and genuinely loves playing with words, you'll fit right in.

This role isn't about writing blogs or corporate copy. It's about crafting hooks, concepts, and stories that make people stop scrolling, watch, and share.

Selected intern's day-to-day responsibilities include:

1. Write crisp, punchy, and highly relatable hooks for TikTok, Instagram Reels, and YouTube Shorts.

2. Turn product ideas and features into engaging, potentially viral content concepts.

3. Create witty one-liners, captions, short-form scripts, and storytelling angles that feel native to US Gen Z culture.

4. Study why certain videos go viral and reverse-engineer the psychology behind their hooks, formats, and storytelling.

5. Continuously track emerging trends, memes, slang, internet culture, creator formats, and viral content patterns.

6. Experiment with different hooks, angles, formats, and messaging to identify what resonates.

7. Collaborate directly with founders on growth experiments, content strategy, and creative direction.

8. Write content that feels natural, human, culturally relevant, and never obviously AI-generated.