Market Research and Consumer Insights Consulting Analyst
Jobaaj - Hiring for Our Leading Clients Verified employer
Actively hiring · Posted 5d ago · JEV2610D3BE965E33
Job description
What role will you play in the teamAs a Market Research and Consumer Insights Consulting Analyst in Jaipur, you will be an integral part of our strategic consulting division dedicated to uncovering actionable consumer behaviors and market trends. You will design, execute, and analyze comprehensive market research studies to help our corporate clients make informed decisions regarding market entry, product positioning, and competitive differentiation. Your work will directly shape high-stakes business strategies for leading enterprises across India.What you will doYou will be responsible for conceptualizing research methodologies, drafting survey instruments, and deploying advanced qualitative and quantitative studies utilizing specialized research platforms. You will clean, process, and analyze large volumes of consumer data, translating complex datasets into clear, visually compelling reports. Additionally, you will monitor competitive landscapes, track industry benchmarks, and synthesize secondary research to support advisory pitches and strategic recommendations.Key responsibilityDesign, develop, and deploy comprehensive quantitative and qualitative market research instruments using advanced survey platforms like Qualtrics.Analyze large consumer datasets, panel data, and market research feeds from industry providers such as Nielsen to identify emerging trends.Execute rigorous competitive intelligence tracking, market sizing studies, and industry benchmarking analyses for diverse corporate clients.Synthesize primary and secondary research findings into comprehensive, visually engaging PowerPoint presentations and strategic advisory reports.Conduct cross-tabulation, regression, and statistical significance testing on consumer survey data to validate strategic hypotheses.Partner with consulting engagement managers to define research objectives, target audience criteria, and project timelines.Maintain exhaustive repositories of market research data, syndicated reports, and consumer insight archives for internal team utilization.Present research findings and strategic takeaways directly to mid-level and senior client stakeholders during regular review sessions.Required Qualification and SkillsPost-graduate or Bachelor's degree in Economics, Statistics, Business Administration, Marketing, or related analytical fields.1 to 2 years of professional experience in market research, consumer insights, corporate strategy, or management consulting environments.Hands-on expertise utilizing market research tools, Qualtrics, Nielsen databases, and advanced Excel for data manipulation.Strong foundational understanding of qualitative and quantitative research methodologies, statistical analysis, and survey design principles.Exceptional attention to detail, rigorous analytical aptitude, and strong intellectual curiosity regarding consumer behavior.Excellent communication and presentation skills with the ability to translate complex numerical data into compelling business narratives.Demonstrated ability to manage multiple research projects simultaneously while adhering to strict delivery schedules.High proficiency in collaborative workspace tools, professional slide design, and data visualization techniques.Benefits IncludedAttractive, industry-aligned annual remuneration with performance-based bonuses and annual appraisal reviews.Robust health and medical insurance coverage including hospitalization and outpatient care benefits for employees.Flexible working policies, liberal paid leave structures, and dedicated wellness leaves.Comprehensive learning and development allowances for obtaining specialized certifications in market research and data analytics.Energetic, inclusive, and collaborative workplace culture with regular social gatherings and professional networking opportunities.State-of-the-art office facilities equipped with modern amenities, ergonomic workstations, and continuous refreshments.A Day in the LifeYour morning kicks off with a project sync-up with the research director in Jaipur to review the sampling quotas for an ongoing consumer preference study. You spend the next few hours programming and testing a new survey instrument in Qualtrics, ensuring logical branching and precise questionnaire design. After lunch, you dive into analyzing Nielsen retail audit data using advanced Excel to identify shifting market share dynamics within the FMCG sector. You conclude your workday by compiling your analytical findings into a draft slide deck for an upcoming client strategy pitch. .
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