Influencer Marketing Manager

Role: Influencer Marketing Manager Location: India (Hybrid/Remote – specify if needed) Experience: 3–6 years Industry: Health, Wellness, Nutrition, FMCG, D2CAbout the RoleWe’re looking for an Influencer Marketing Manager to lead creator partnerships across Instagram, YouTube, Facebook, and X. This role owns influencer strategy end-to-end—from discovery and relationship building to campaign execution, performance tracking, and ROI optimization. You’ll work closely with creators, agencies, and internal teams to build authentic, high-impact influencer programs that scale.Key ResponsibilitiesInfluencer Discovery & Relationship BuildingIdentify, onboard, and manage high-potential creators across fitness, wellness, lifestyle, nutrition, and food.Build long-term relationships with creators, talent managers, and influencer agencies.Maintain a strong and diverse influencer pipeline aligned with brand values.Campaign Planning & ExecutionOwn end-to-end execution of influencer campaigns—from briefing to publishing.Create clear, actionable briefs covering campaign goals, brand tone, and creative direction.Ensure timely delivery of high-quality content across platforms.Content Governance & Performance TrackingReview influencer content for brand alignment, messaging accuracy, and visual compliance.Track and report KPIs such as reach, engagement, CPV, CTR, conversions, and ROI.Share insights and optimization recommendations to improve performance continuously.Budget Management & OperationsManage influencer budgets, negotiations, and cost optimization.Coordinate contracts, invoices, and payouts with finance and agency partners.Maintain organized campaign documentation and cost tracking.Innovation, Trends & Creative StrategyStay ahead of platform trends, creator formats, and emerging social channels.Propose innovative campaign ideas—collabs, challenges, tutorials, reviews, and UGC-driven formats.Elevate brand storytelling through creative influencer partnerships.