Sr Copywriter

Experience: 3–4 Years Location: HSR Layout, BangaloreRole Type: Full-time About the RoleWe're looking for a bilingual (hindi + english)Performance Marketing Copywriter. You know that every word in an ad has a job to do, and you obsess over making it work harder. This role is 100% focused on paid channels: Google and Meta. If you've spent years crafting scroll-stopping reel scripts, headlines and ad copy that actually convert, we want to talk.What You'll DoWrite high-converting scripts and ad copy for meta, google and other paid channels Translate devotional and mythology concepts into relatable, user-friendly communication.Develop multiple copy variations for A/B and multivariate testing, with a strong hypothesis behind eachCollaborate with performance marketers and designers to align copy with audience targeting, and creative directionAnalyse copy performance using platform metrics (CTR, CVR, ROAS, CPC) and iterate fast based on dataBuild and maintain ad copy libraries and messaging matrices across audience segments, funnel stages, and offer typesStay sharp on Google Ads policies, Meta creative best practices, and platform algorithm changes that affect copy performanceRequirements3–4 years of experience in performance marketing copywriting for digital products or consumer brandsStrong portfolio showcasing Google and Meta ad copy with measurable outcomes (CTR lifts, CVR improvements, ROAS impact)Proven ability to write for different audience segments, funnel stages, and offer typesStrong understanding of user psychology, hooks, urgency, and value propositions that drive conversionsComfortable working in high-velocity testing environments where copy decisions are driven by performance metricsExcellent command over English and Hindi with a flair for storytellingPrior experience working on devotional, spiritual, or culturally rooted themes is a plusFast, adaptable, detail-oriented, and highly collaborative