Digital Marketing Manager

Strategy & Planning: Design and manage long-term digital strategies and short-term promotional campaigns across multiple channels. Channel Execution: Oversee SEO (Search Engine Optimization), SEM/PPC (paid search), social media, email marketing, and display advertising. Analytics & Reporting: Measure and report performance using tools like Google Analytics and search consoles against key performance indicators (KPIs) and ROI. Budget & Team Management: Allocate ad spend budgets efficiently and lead cross-functional marketing teams or external agencies. Optimization: Optimize web funnels, landing pages, and user experience based on consumer behavior and digital trends.