Performance Marketing - Internship (WFH)

About the internship:Selected intern's day-to-day responsibilities include:

1. Planning and executing performance marketing campaigns across Meta and other relevant platforms.

2. Creating campaigns focused on customer acquisition, medical test bookings, and medical camp registrations.

3. Setting up and managing campaign audiences, targeting, and budgets.

4. Monitoring campaign performance and identifying what is working and what needs to change.

5. Tracking metrics such as CPL, CPA, CTR, conversion rate, and ROAS.

6. Running A/B tests across creatives, audiences, copy, and campaign structures.

7. Working with the creative team to develop ad creatives and performance-focused content.

8. Optimising campaigns based on actual results rather than assumptions.

9. Maintaining campaign reports and analysing performance regularly.

10. Identifying high-performing audiences, locations, creatives, and campaigns.

11. Supporting location-specific campaigns for the expansion of DocNow's medical camps.

12. Helping build a repeatable paid acquisition system for DocNow.Who can apply:Only those candidates can apply who:are available for the work from home job/internshipcan start the work from home job/internship between 7th Oct'26 and 11th Nov'26are available for duration of 3 monthshave relevant skills and interests* Women wanting to start/restart their career can also apply.Stipend:INR₹ 4,000 - 8,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendation, Flexible work hours, 5 days a weekSkills required:Google AdWords, Search Engine Optimization (SEO), Digital Advertising, Facebook Ads, Marketing Campaigns , Performance Marketing and Conversion Rate OptimizationOther Requirements:1. Has a genuine interest in performance marketing and digital advertising.2. Understands the basics of Meta Ads and paid acquisition.3. Is comfortable working with numbers and campaign data.4. Can analyse campaign performance and make practical decisions.5. Has an eye for effective advertising creatives and copy.6. Is curious about consumer behaviour and why people convert.7. Is willing to test, learn, and continuously optimise.8. Can take ownership of campaigns and work independently.About Company:DocNow is a rapidly growing healthcare startup focused on making quality healthcare accessible, affordable, and reliable across India. We provide end-to-end healthcare solutions, including doctor consultations, diagnostic lab tests, preventive health checkups, and wellness services, partnered with NABL-accredited labs in 50+ cities.

At DocNow, we believe healthcare should be proactive, transparent, and convenient. As a startup, we offer interns a chance to work in a fast-paced, impact-driven environment where their work directly contributes to improving people's health outcomes.

Responsibilities

Selected intern's day-to-day responsibilities include:

1. Planning and executing performance marketing campaigns across Meta and other relevant platforms.

2. Creating campaigns focused on customer acquisition, medical test bookings, and medical camp registrations.

3. Setting up and managing campaign audiences, targeting, and budgets.

4. Monitoring campaign performance and identifying what is working and what needs to change.

5. Tracking metrics such as CPL, CPA, CTR, conversion rate, and ROAS.

6. Running A/B tests across creatives, audiences, copy, and campaign structures.

7. Working with the creative team to develop ad creatives and performance-focused content.

8. Optimising campaigns based on actual results rather than assumptions.

9. Maintaining campaign reports and analysing performance regularly.

10. Identifying high-performing audiences, locations, creatives, and campaigns.

11. Supporting location-specific campaigns for the expansion of DocNow's medical camps.

12. Helping build a repeatable paid acquisition system for DocNow.