Area Sales Manager -General Trade

Area Sales Manager -General Trade

Posted by AWL Agri Business Ltd

Jaipur,Bikaner,Kota,Alwar,Jaipur

Posted: imported by Jeevika

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Jaipur, Bikaner, Kota,Alwar,JaipurPosted: 1 day agoOpenings: 2Applicants: 50+Area Sales Manager -General TradeDamyaa Pj Foods3.285 ReviewsJob description Job TitleArea Sales Executive / Manager General Trade (ASE/ASM GT) Function: Sales – General Trade Location: Rajasthan– Jaipur, Kota, Bikaner, Alwar Reports To: RSM / ZSMRole PurposeTo drive sustainable sales growth and profitability across the assigned General Trade market by ensuring strong distributor management, effective market coverage, superior in-market execution, retailer relationships, team productivity, and achievement of primary and secondary sales targets.Key Responsibilities1. Sales & Business GrowthAchieve monthly, quarterly, and annual primary and secondary sales targets in value and volume. Develop and execute area-wise business plans aligned with company sales strategy. Drive market expansion, outlet addition, SKU penetration, and product-wise growth. Identify new business opportunities across assigned territories and markets. Ensure effective implementation of company sales strategies, schemes, and initiatives. 2. Distributor & Channel ManagementManage and develop strong relationships with distributors, super-stockists, wholesalers, and key retailers. Ensure optimum distributor inventory, billing, stock rotation, and working capital discipline. Monitor distributor sales, stock, outstanding, claims, returns, and ageing. Ensure timely replenishment and availability of fast-moving SKUs. Appoint and develop new distributors wherever required for market expansion. 3. Market Coverage & Retailer ManagementEnsure effective beat planning, route coverage, and outlet productivity across the assigned territory. Drive regular coverage of retailers, wholesalers, and key outlets. Develop strong relationships with retailers and ensure product availability and visibility. Increase numeric distribution, weighted distribution, SKU penetration, and productive outlets. Monitor market execution and take corrective actions wherever required. 4. In-Market Execution & VisibilityEnsure product availability, visibility, merchandising, and correct placement at retail outlets. Drive execution of POSM, shelf visibility, displays, danglers, posters, racks, and other visibility elements. Monitor and reduce out-of-stock (OOS) situations. Ensure proper implementation of trade schemes, discounts, and promotional activities. Conduct regular market visits to evaluate execution and identify improvement areas. 5. Trade Marketing & PromotionsImplement trade schemes, retailer promotions, consumer offers, and market activations as per company guidelines. Ensure proper communication and execution of schemes across the distributor and retailer network. Monitor scheme effectiveness and market response. Ensure adherence to trade spend budgets and company compliance guidelines. Coordinate with Marketing/Trade Marketing teams for local market activations. 6. Team Leadership & Capability BuildingLead, coach, and motivate a team of Sales Officers, Sales Executives, Territory Sales Officers, and/or Sales Representatives. Set clear sales and productivity targets for team members. Ensure discipline in daily journey plans, outlet coverage, call reports, and market working. Conduct regular field visits, performance reviews, and coaching sessions. Improve team productivity, market knowledge, and execution capability. 7. Distribution, Inventory & Supply Chain CoordinationCoordinate with distributors and supply chain teams to ensure adequate stock availability. Monitor distributor inventory, stock ageing, returns, expiries, and damaged stock. Ensure proper forecasting of market demand to minimize stock-outs and overstocking. Track distributor fill rates and ensure timely replenishment of high-velocity SKUs. 8. Market Intelligence & ReportingTrack competitor pricing, schemes, launches, visibility, distribution, and market activities. Identify changing market trends and share actionable insights with management. Prepare and present daily/weekly/monthly MIS reports covering sales, target achievement, distribution, outlet coverage, productivity, and market performance. Conduct regular business reviews with Regional/National leadership and recommend corrective actions. Key Performance Indicators (KPIs)Achievement of primary and secondary sales targets – value & volume. Numeric and weighted distribution growth. Outlet coverage and productive call percentage. SKU penetration and outlet productivity. Distributor inventory and stock availability. Market execution and visibility compliance. New outlet/distributor additions. Team productivity and field execution quality. Trade scheme effectiveness and budget adherence. Candidate ProfileEducationGraduate in any discipline; MBA/PGDM in Sales/Marketing preferred. Experience5–10 years of experience in FMCG/Consumer Goods/General Trade Sales, with at least 2–4 years of experience in an ASM/Area Sales Manager or equivalent role. Experience in handling distributors, wholesalers, retailers, and general trade markets. Proven track record of achieving sales targets and leading a field sales team. Skills & CompetenciesStrong distribution and distributor management skills. Excellent retailer relationship and negotiation skills. Strong understanding of General Trade/FMCG market dynamics. Good analytical and MIS/reporting skills. Strong leadership, communication, and team-management skills. High energy, field-oriented, with strong execution and follow-up discipline. Good command over MS Excel/PowerPoint and familiarity with CRM/sales reporting tools. Top of FormBottom of FormRole: Area Sales Manager (B2C),Industry Type: FMCG,Department: Sales & Business Development,Employment Type: Full Time, PermanentRole Category: Retail & B2C SalesEducation: 12th PassKey SkillsSkills highlighted with ‘‘ are preferred keyskillsSalesFood & BeveragesField SalesRetail SalesB2C SalesBusiness DevelopmentAbout company About UsHome About UsAt DAMYAA (PJ) FOODS PVT. LTD. We build relationships with customers by providing solutions to their challenges. We work proactively to accomplish this through our dedication, capabilities, integrity and team building. We continually develop and strengthen these qualities by investing in people. Manufacturing safest, highest Quality & tastiest food product.Damyaa (PJ) Foods Pvt. Ltd. a professionally manages FSSC from TUV NORD & ISO 22000:2005 CERTIFIED COMPANY which is promoted by well renowned Jain Family of Rampur Estate, who have been in food business since 1964, Manufacturing safest, highest quality & tastiest food product.PLANT & PROCESSThe company is delivering the product of excellent quality and taste from its world class state of Art Plant installed at Rampur (UP) having more than50,000 Sq. feet of covered area. We have high tech fully automatic lines for manufacturing of products. We are processing 75 tones per day.TEAMOur team comprises of highly experienced food technologist and specialized personnel to handle the quality & taste of products. DISTRIBUTION CHANNELThe company has an intensive distribution network serving more than 1,000 distributors in the Northern India region, covering Delhi (NCR), Punjab, Jammu & Kashmir, Himachal Pradesh, Bihar, Uttrakhand , Jharkhand ,Uttar Pradesh, Rajasthan, Haryana , Gujarat, Orissa and Madhya Pradesh, selling its wide range of products by the brand name- CHAT,9AM,PURE,CREEMOOZ.MODERN TRADE AND PRIVATE LABELThe company takes pride in private label manufacturing for the leading Food distribution Companies of India like Future Consumer Enterprise Ltd (Big Bazaar), Metro cash n carry, Wal-Mart India Pvt Ltd & Frank Ross Pharmacy (Emami). Also, we have a large share of on-shelf products in various modern retail chains.Company InfoAddress:JWALA NAGAR,,,CIVIL LINES,SHAHBAD ROAD , RAMPUR, Uttar Pradesh, IndiaBeware of imposters! Naukri.com does not promise a job or an interview in exchange of money. 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Koi bhulkar bhi mat aana bhai yahan zindagi kharaab ho jayegi.Read full reviewPowered bySalary insightsArea Sales Manager in Damyaa Pj Foods typically earns between₹4.8 - ₹7 L/yrSee detailed salary breakupPowered byBenefits & PerksView all4 employees reported these benefitsHealth InsuranceLearning & Development SupportFree MealPowered by

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