Search Engine Optimization (SEO) Specialist (WFH)

About the job:We run a growing educational content website covering professional certifications and providing exam material. We're looking for a person to own SEO for the site completely, from keyword research to publishing to link building to reporting.

We're looking for an SEO Specialist who can independently own our organic growth - someone who is comfortable both leading a small backlink team and rolling up their sleeves to do on-page, technical, and off-page backlink SEO themselves.

Key Responsibilities:

A. Backlink and Off-Page SEO

1. Plan and execute backlink strategies to improve rankings, authority, and organic visibility.

2. Research and identify relevant, authoritative, and high-quality backlink opportunities.

3. Conduct competitor backlink analysis to identify new link-building opportunities.

4. Handle backlink prospecting, outreach, follow-ups, and relationship building.

5. Manage guest posting, editorial placements, resource-page links, digital PR, and other relevant link-building opportunities.

6. Evaluate websites based on topical relevance, authority, organic traffic, spam signals, link quality, and overall website credibility.

7. Maintain healthy anchor-text distribution and a diverse backlink profile.

8. Track acquired, live, lost, and rejected backlinks.

9. Audit existing backlinks and identify low-quality, irrelevant, or potentially harmful links.

B. Keyword and Content

1. Conduct keyword research and search-intent analysis.

2. Identify content gaps through competitor and SERP analysis.

3. Create content briefs and recommend content optimization opportunities.

4. Identify pages that require refreshing, consolidation, or pruning.

5. Ensure content and backlinks are aligned with relevant topic clusters.

C. On-Page SEO

1. Optimize titles, meta descriptions, headings, URLs, and internal links.

2. Improve internal linking and topical relevance.

3. Support schema, Featured Snippet, and People Also Ask optimization.

D. Technical SEO

1. Conduct crawl and indexation audits and maintain redirect and canonical hygiene.

2. Support Core Web Vitals fixes in coordination with developers where required.

3. Manage and optimize sitemaps, robots.txt, and site architecture.

E. Reporting

1. Track keyword rankings, organic traffic, referring domains, backlinks, and link-building progress.

2. Prepare weekly reports on keyword rank movements, links acquired, and traffic changes.

3. Provide a brief weekly update on completed fixes, ongoing activities, and next steps.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,50,000 - 3,10,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Google Analytics, Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO) and English Proficiency (Written)Other Requirements:1. 2+ years of hands-on SEO experience, with strong practical experience in off-page SEO and link building.2. At least 1 year of experience working on a content/blog website rather than only e-commerce or local SEO.3. Proven experience acquiring relevant, quality backlinks and improving website rankings.4. Ability to share 2–3 examples of SEO/link-building work with before-and-after results.5. Working knowledge of Google Search Console, GA4, Ahrefs or Semrush, and Screaming Frog.6. Experience with guest posting, outreach, editorial links, resource-page links, and digital PR is preferred.7. Comfortable working with WordPress using Rank Math or Yoast.8. Strong written English for writing outreach emails and content briefs.9. Ability to work independently and set weekly priorities.10. Experience in ed-tech, B2B, SaaS, or IT certification niches is a plus.11. Basic knowledge of Google Sheets for reporting and bulk tasks is a plus.12. Experience with backlink competitor-gap analysis is a plus.13. Experience managing or coordinating backlink campaigns is a plus.14. Understanding of how AI search and LLM citations are changing organic traffic is a plus.About Company:CertStudyMaterial is an online education platform that helps IT professionals prepare for globally recognized certification exams. We create high-quality practice questions, study materials, and learning resources to help learners improve their exam preparation. We are a remote-first and growing business focused on building useful educational content and providing an excellent experience to our customers worldwide. Our work involves content management, website operations, customer support, SEO, AI-powered productivity tools, and continuous improvement of our learning platform.

Responsibilities

We run a growing educational content website covering professional certifications and providing exam material. We're looking for a person to own SEO for the site completely, from keyword research to publishing to link building to reporting.

We're looking for an SEO Specialist who can independently own our organic growth - someone who is comfortable both leading a small backlink team and rolling up their sleeves to do on-page, technical, and off-page backlink SEO themselves.

Key Responsibilities:

A. Backlink and Off-Page SEO

1. Plan and execute backlink strategies to improve rankings, authority, and organic visibility.

2. Research and identify relevant, authoritative, and high-quality backlink opportunities.

3. Conduct competitor backlink analysis to identify new link-building opportunities.

4. Handle backlink prospecting, outreach, follow-ups, and relationship building.

5. Manage guest posting, editorial placements, resource-page links, digital PR, and other relevant link-building opportunities.

6. Evaluate websites based on topical relevance, authority, organic traffic, spam signals, link quality, and overall website credibility.

7. Maintain healthy anchor-text distribution and a diverse backlink profile.

8. Track acquired, live, lost, and rejected backlinks.

9. Audit existing backlinks and identify low-quality, irrelevant, or potentially harmful links.

B. Keyword and Content

1. Conduct keyword research and search-intent analysis.

2. Identify content gaps through competitor and SERP analysis.

3. Create content briefs and recommend content optimization opportunities.

4. Identify pages that require refreshing, consolidation, or pruning.

5. Ensure content and backlinks are aligned with relevant topic clusters.

C. On-Page SEO

1. Optimize titles, meta descriptions, headings, URLs, and internal links.

2. Improve internal linking and topical relevance.

3. Support schema, Featured Snippet, and People Also Ask optimization.

D. Technical SEO

1. Conduct crawl and indexation audits and maintain redirect and canonical hygiene.

2. Support Core Web Vitals fixes in coordination with developers where required.

3. Manage and optimize sitemaps, robots.txt, and site architecture.

E. Reporting

1. Track keyword rankings, organic traffic, referring domains, backlinks, and link-building progress.

2. Prepare weekly reports on keyword rank movements, links acquired, and traffic changes.

3. Provide a brief weekly update on completed fixes, ongoing activities, and next steps.