Content Marketing Manager

Content Marketing Manager, AI Division

Location: Bangalore (hybrid or in-office specify)

Reports to: [You / Head of AI Division]

Experience: 23 years in content marketing, editorial, or comms

About the role

We're the AI video division of [company]. Our founder writes a substack that sets the point of view. Our AI video team ships the tech. Between those two streams sits a growing audience of marketing leaders trying to make sense of what AI video means for their brand and this role owns the machine that reaches them.

You'll turn founder thinking and product wins into a coherent narrative across newsletters, LinkedIn, YouTube shorts and reels, and a content-led media property built for CMOs and heads of marketing. You won't be starting from zero the substack is running, shorts and reels are shipping. You'll streamline what exists and build the rest in phases.

This is a hands-on IC role. You'll plan, take inputs from stakeholders, and execute the work yourself. Design and tech support are available internally. There is no team under you.

The phased scope

Phase 1 First 60 days: Newsletters

Own the newsletter engine end-to-end. Set the format, cadence, and voice. Build the subscriber growth plan. Get the first 46 issues out. Establish measurement baselines.

Phase 2 Months 35: LinkedIn newsletter + long-form

Launch and run the LinkedIn newsletter. Repurpose substack essays and long-form articles into LinkedIn's format. Build a distribution rhythm across the founder's profile and the company page.

Phase 3 Months 69: Content-led media property

Take on the content-led website as a proper media property for marketing heads navigating AI video. Editorial calendar, contributor strategy, category-defining pieces, SEO, and positioning.

Phase 4 Month 9+: Streamlining shorts/reels + full 360

Streamline the existing YouTube shorts/reels operation. By this point you own the full 360 comms plan and set quarterly themes across every channel.

Core responsibilities

Plan and execute the content calendar across all owned channels

Collect inputs from the founder (substack, POV) and the AI video team (product, tech, demos) and translate them into audience-facing narratives

Write, edit, and ship newsletters, LinkedIn posts, long-form articles, and site content

Own subscriber growth, engagement, and share-of-voice metrics

Run quarterly comms planning and monthly reporting

Manage freelancers as needed (designer, video editor, etc.) within an assigned budget

Must-haves

23 years in content marketing, editorial, or brand comms ideally at a B2B tech company, agency, or media publication

A writing portfolio you're proud of. Blog posts, essays, newsletters, threads something we can read

Fluent, confident business English. This audience is global CMOs

Strong operational instincts you build calendars, hit deadlines, and don't need to be chased

Comfort using AI tools (Claude, ChatGPT) in your daily workflow, not as a novelty

Nice-to-haves

You run your own newsletter, substack, or personal writing project

Experience with SEO and content-led growth

Familiarity with LinkedIn as a distribution channel (not just a posting channel)

Video-native instincts you get why shorts/reels work

Curiosity about AI video specifically. You don't need to be technical, but you should be paying attention to the space

Compensation: 300,[hidden],000.00 per year

Experience:

Content marketing: 3 years (Required)

Ai division: 3 years (Required)

editorial: 3 years (Required)

Claude: 3 years (Required)

Newsletters: 3 years (Required)

Content-led media property: 3 years (Required)

B2B Marketing: 3 years (Required)

Location:

Bangalore Corporation Building, Bengaluru, Karnataka (Required)

Work Location: In person .