Email Marketing Specialist

Responsibilities:·       Collaborate with the marketing team to create engaging and relevant email content that aligns with the company's brand and marketing objectives.·       Assist in the end-to-end execution of email campaigns, including building and testing email templates, managing distribution lists, and scheduling sends.·       Help in segmenting the email database based on audience preferences, demographics, and behavior to deliver targeted and personalized messages.·       Conduct A/B tests on subject lines, content, and design elements to optimize email performance and enhance open and click-through rates.·       Analyze email campaign metrics and provide insights to improve future campaigns, focusing on key performance indicators (KPIs) such as conversion rates and ROI.·       Ensure the accuracy and hygiene of the email database, performing regular data cleansing and list segmentation.·       Stay updated with email marketing best practices and ensure compliance with relevant email regulations and data protection laws.·       Support implementing and maintaining email automation workflows, nurturing leads, and enhancing customer engagement.·       Coordinate with cross-functional teams, including design and content teams, to ensure seamless execution of email campaigns.·       Prepare regular reports on email campaign performance and present findings to the marketing team, identifying areas for improvement. Requirements:·       Bachelor's degree in Marketing, Communications, or a related field.·       2 years of experience in email marketing or related digital marketing roles.·       Strong understanding of email marketing principles, best practices, and industry trends.·       Familiarity with email marketing platforms and tools (e.g., Mailchimp, HubSpot, etc.).·       Proficiency in analyzing email metrics and interpreting data to drive actionable insights.·       Excellent written and verbal communication skills with a keen eye for detail.·       Basic HTML and CSS knowledge for email template customization is a plus.·       Ability to manage multiple tasks and meet deadlines in a fast-paced environment.