Social Media Marketing Specialist

Key Skills

Social media management Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms.

Content creation Writing captions, travel stories, promotional posts, reels, short videos, and blogs.

Photography & videography Ability to capture attractive destinations, hotels, activities, and customer experiences.

Video editing Familiarity with tools such as Canva, CapCut, Adobe Premiere Pro, or similar software.

Social media strategy Planning campaigns and content calendars based on travel seasons, destinations, and business goals.

Paid advertising Experience with Meta Ads, TikTok Ads, Google Ads, and audience targeting.

Community management Responding professionally to comments, messages, reviews, and travel inquiries.

Lead generation Turning social-media engagement into inquiries, bookings, and sales.

Analytics & reporting Understanding reach, engagement, CTR, leads, conversions, and advertising ROI.

SEO & keyword research Basic knowledge of travel-related SEO and search trends.

Trend awareness Ability to identify viral formats, sounds, hashtags, and emerging travel trends.

Communication skills Strong written and verbal English; additional languages can be an advantage.

Creativity Ability to present destinations and travel packages in an appealing way.

Requirements

Bachelor's degree or diploma in Marketing, Digital Marketing, Communications, Tourism, or a related field is preferred.

13+ years of social media or digital marketing experience, preferably in travel, tourism, hospitality, or a related industry.

Proven experience managing business social-media accounts.

Portfolio demonstrating social-media campaigns, reels, graphics, photography, or video content.

Experience creating and maintaining a monthly content calendar.

Familiarity with Meta Business Suite/Ads Manager and social-media analytics.

Experience promoting travel packages, hotels, tours, excursions, or destinations is an advantage.

Ability to work with sales teams to convert social-media leads into bookings.

Travel-agency-specific responsibilities A strong candidate should be able to:

Promote destinations, tour packages, hotels, flights, cruises, and excursions.

Create engaging Instagram Reels, TikToks, Stories, and Facebook content.

Respond to customer questions about destinations, prices, availability, and packages.

Monitor competitors and identify new travel-market opportunities.

Track which social campaigns generate actual inquiries and bookings, not just likes and followers.

Coordinate with the sales team to follow up on leads generated through social media. .