Marketing Operations Manager

A Marketing Operations Manager oversees the processes, data, and technology infrastructure that a marketing team uses to run efficient, data-driven, and scalable campaigns.Role Overview Primary Goal: Maximize marketing efficiency, streamline workflows, and align marketing execution with sales revenue goals. Core Focus: Managing the tech stack, optimizing lead flows, analyzing campaign performance data, and ensuring data privacy compliance.Key Responsibilities Technology & Infrastructure Management: Manage, integrate, and troubleshoot marketing automation tools and CRM platforms (such as HubSpot or [Salesforce](index:0.6.3, 0.6.7)). Process & Workflow Optimization: Design standard operating procedures to streamline campaign execution, lead scoring, and handoffs to the sales team. Data Analysis & Reporting: Build and maintain marketing dashboards, track key performance indicators (KPIs) like conversion and engagement rates, and measure campaign attribution. Budget & Vendor Management: Monitor marketing spend, negotiate vendor contracts, and drive cost-effective productivity. Compliance & Governance: Ensure database hygiene and adherence to data privacy regulations like GDPR and CCPA