Meta Ads Expert (WFH)

About the job:Key Responsibilities:

1. Plan, create, and manage Meta Ads campaigns across Facebook and Instagram.

2. Develop campaign strategies aligned with client goals such as sales, leads, traffic, and brand awareness.

3. Conduct audience research and build prospecting, retargeting, and lookalike audiences.

4. Analyze key metrics including ROAS, CPA, CTR, CPC, CPM, conversion rate, and revenue.

5. Track and troubleshoot Pixel, Conversion API, events, catalog, and other Meta tracking setups.

6. Conduct A/B testing of creatives, audiences, ad copy, and campaign structures.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 3,50,000 - 4,00,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Google Analytics, Google AdWords, Shopify and Facebook AdsOther Requirements:1. Know Google Ads.2. Basics of Google Analytics and Shopify.About Company:Vision Activated is a performance marketing boutique agency - we help small & medium-scale businesses (MSMEs) to digitally transform themselves by setting up their e-commerce stores and then helping them to generate online business via performance marketing campaigns.

Responsibilities

Key Responsibilities:

1. Plan, create, and manage Meta Ads campaigns across Facebook and Instagram.

2. Develop campaign strategies aligned with client goals such as sales, leads, traffic, and brand awareness.

3. Conduct audience research and build prospecting, retargeting, and lookalike audiences.

4. Analyze key metrics including ROAS, CPA, CTR, CPC, CPM, conversion rate, and revenue.

5. Track and troubleshoot Pixel, Conversion API, events, catalog, and other Meta tracking setups.

6. Conduct A/B testing of creatives, audiences, ad copy, and campaign structures.