Digital Marketing and Sales - Internship - Bengaluru

What is it about?

Build the brand & bring sales growth for company’s toys and games products across variety of online and offline channels

What will you be doing?

Develop and execute strategies to drive traffic and conversions on the company’s website. This includes optimizing product listings, managing promotion, ads, and leveraging SEO and content marketing.

Manage and optimize the Amazon storefront, including product listings, PPC campaigns, and inventory management.

Identify and manage additional e-commerce platforms relevant to the target market.

Ideate and create content in various forms like Audio, video, graphics and text.

Develop and implement a strategy to identify, engage, and manage relationships with potential dealers and distributors.

Explore opportunities and develop strategies for selling to schools and other institutions. This involves creating tailored pitches, establishing partnerships, and negotiating contracts.

Help define and communicate the brand’s value proposition across all marketing channels.

Plan and execute digital marketing campaigns, including social media, email marketing, and online advertising on various channels and platforms.

Conduct market research to understand customer needs, competitive landscape, and industry trends.

Track sales performance across different channels and provide regular reports on metrics such as sales volume, conversion rates, and ROI on marketing activities.

Collaborate with the product team to understand product features, benefits, and USPs to effectively communicate these to potential buyers.

Essential skills

Strong understanding of digital marketing, SEO, PPC, and content strategies. Excellent communication, negotiation, and relationship-building skills.

Ability to analyze sales data and market trends to make informed decisions.

Comfortable working in a dynamic startup environment and willing to wear multiple hats.

Ability to use tools of graphics, video, photography and other content creation.

Proven experience in sales and marketing, e-commerce, toy industry, Amazon and other e-commerce platforms is a great plus.