Google & Meta Ads Performance Marketer

What We Are Looking for in the CandidateExperience Level1.5 – 2.5 years of hands-on performance marketing experienceIndependently managed live Google & Meta ad accountsExperience working in a startup, SME, or agency environment preferredHas handled real campaign budgets (not just internship/demo accounts)Google Ads Expertise (Primary Requirement)Strong experience in Search AdsWorking knowledge of Display & Performance MaxExperience with Remarketing campaignsBasic understanding of YouTube AdsConducted keyword research independentlyImplemented negative keyword strategiesOptimized bids (Manual CPC, Max Conversions, tCPA, tROAS)Monitored CPA, ROAS, CTR, Quality ScoreManaged and optimized campaign budgets regularlySet up and verified conversion tracking Meta Ads Expertise (Primary Requirement)Hands-on experience with Facebook & Instagram AdsBuilt full-funnel campaigns (Awareness to Conversion)Created Custom & Lookalike audiencesImplemented retargeting strategiesInstalled and monitored Meta PixelOptimized based on CPL, CAC, ROASImproved campaign performance using data insightsTracking & Analytics KnowledgeExperience with Google AnalyticsBasic working knowledge of Google Tag ManagerUnderstanding of conversion tracking setupKnowledge of attribution modelsAbility to read and interpret funnel metrics Performance Optimization SkillsDaily campaign monitoringBudget allocation between campaignsScaling profitable campaignsPausing or restructuring low-performing adsConducting A/B testing (creatives & copy)Identifying funnel drop-offs Reporting & Data MindsetCan prepare weekly performance reportsProvides insights, not just numbersMakes data-driven decisionsComfortable explaining performance metrics clearly